The only 2 valid perspectives on hate if you want to scale to multi millions

00:00:00: Something I love doing and which is also the reason why i met my second million in cash receive.

00:00:04: In just fourteen months, it's to test.

00:00:07: so I test everything content say strategies launch strategy.

00:00:12: I don't only rely on one thing And then take it as granted.

00:00:16: I test something that currently has the threats algorithm.

00:00:21: So how does it react?

00:00:22: To what I post?

00:00:23: Which people see my posts?

00:00:26: How do people react to certain topics?

00:00:28: And something I was testing today this morning is that I wanted go into a whole other topic.

00:00:34: I was posting, woke up in Lisbon.

00:00:37: any recommendations nice cafes great dinner places what-to see What To Do.

00:00:43: and even this post which is neutral AF it's not unhinged It's Not Unleashed its nothing.

00:00:49: In terms of i share A big Big Opinion.

00:00:53: Even this post gets comments like, why don't you do your own research?

00:00:57: Why did other people make the work for you.

00:00:59: You arrive in a city and you don't know anything so you can say whatever you want.

00:01:04: it's always about how people perceive it And when people have different or certain belief systems they believe certain things.

00:01:13: They have limiting beliefs made maybe bad experiences, they have good experience.

00:01:20: They receive everything you say and post in a certain way.

00:01:24: In most cases it has nothing to do with YOU!

00:01:28: People either celebrate or they hate it, and that's okay.

00:01:31: So what I want to do with you inside this training today is to reframe the entire topic of hate because hate can be something that happens to you And This how it feels.

00:01:43: for most people.

00:01:44: It IS Something That Happens To Me As if i have no control No power at all!

00:01:52: It either happens Or doesn't happen...and thats not true Because I want to give you today two new perspectives on hate, which is in the one hand.

00:02:02: The first one is that YOU decide how to handle HATE!

00:02:07: You decide whether it's something that lives in your head... ...whether its' something that determines how you make your moves that day.. ..whether It´s Something That Determines How you post ,how you talk what you say where you say it or if you just ignore it Or if you don't make it mean something about yourself at all, You decide whether to pay attention or not.

00:02:36: So If someone comments under your post where like I don't like that!

00:02:45: Because maybe you've already heard someone talking about how to handle hate, How to react to certain comments and there is definitely a way in which You can leverage hate.

00:02:56: In which you Can use those things what people comment under your post?

00:03:00: How do on the one hand grow in terms of oh why does this Accept sentence, this exact person trigger me personally so you can use it to grow.

00:03:12: You can use for your marketing because when you react in a certain way and know target audience which of course do.

00:03:20: therefore what is the belief system on my target audience?

00:03:24: What they believe about themselves or their perspectives?

00:03:31: And therefore, you can comment in a way where now your post gets even stronger because they disagree with the person commenting just as much as YOU do and you use this thing to make a point.

00:03:46: To even strengthen your opinion or perspective –the things that you've said inside of these posts- You CAN DO THIS!

00:03:54: AND YOU CAN GROW SO MUCH POWER OUT OF THIS.

00:03:57: BUT ALSO YOU CAN JUST DECIDE TO IGNORE IT.

00:04:01: You don't have to pay attention at all.

00:04:04: Because just because someone took your stage, which is this post?

00:04:11: This comment section!

00:04:13: The possibility for the person to comment and all wouldn't exist if it wasn't about you If it wasn't for you, if YOU wouldn't have made that post this comment section would not exist.

00:04:26: So when you imagine like THAT everything you create every content piece is a stage.

00:04:32: You created the stage of your brand by posting content and when someone just stands up from audience conquers the stage And makes everyone know what she was saying.

00:04:45: This Is Wrong.

00:04:46: I HATE IT!

00:04:48: Would you put the spotlight on this person?

00:04:50: would give her a warm round of applause.

00:04:54: Will she pay more attention to what he wants or will they just call security to remove him from stage?

00:05:11: if it was physical room You will remove this person from stage like that, you wouldn't even think about twice.

00:05:20: So why should do when it comes to your posts?

00:05:31: they know what you stand for, and most of the times when there are hate comments I always love this because people who comment in a hateful way expose themselves.

00:05:50: You can just read through their entire limiting beliefs while commenting especially if it comes to things like women make much money.

00:06:00: you know exactly that.

00:06:01: they are triggered by YOU making much money.

00:06:05: So when your perfect clients reach through their comment section, and THEY DO because they got hooked what you had to say in first place... And then they dive into the comments section!

00:06:18: Even if there's like ten-twenty-fifty quote unquote hate comments she will go though her own comment section and have her stand on it.

00:06:29: She won't start suddenly believe what the people inside the comment section are saying.

00:06:35: She believes, what she believes and most of the time it's the People who then don't comment Who even don't like that post Which then see you based on That comment section Even more as a leader they want to hire.

00:06:51: So that's for the baseline.

00:06:52: before we go into the second perspective I want to give you inside this training today because when it comes to hate already talked about bad It's always that people have a feeling of.

00:07:03: This is something that happens To me, it just happens if something where I open the app and then it does happen And oh my god.

00:07:12: and Oh No.

00:07:14: But what if I tell you that it's nothing that happens to you?

00:07:18: What If i Tell You That It Is Something, You Can Control, You can Direct something.

00:07:26: And not in a way of, oh now I'm just saying like everything that's on my mind.

00:07:30: I am just saying everything about what i know will trigger the heck out of people and only doing polarizing things but putting others down because then those people react to it.

00:07:42: there is this big party under me post and every thing gets so much attention.

00:07:47: This is NOT what I'm talking about, but you can use it in a way that is still premium.

00:07:54: That's on brand and this also something we will dive into more within week.

00:07:59: two and also three which i am so excited to buy!

00:08:02: We are just getting started with the challenge... And I'm sitting here preparing my trainings and like oh..I want do these things for you....and then there's SO

00:08:13: MUCH!!!

00:08:15: Because when it comes to creating content, every single one of you inside this challenge and also ninety-nine percent all the people out there think they're marketing way too small.

00:08:26: Even if we already made like seven figures, minus seven figures... There is so much more for it!

00:08:32: It doesn't matter how much money that was already made.

00:08:36: What you're currently doing your marketing, Your content doesn't match your genius.

00:08:41: You work so much bigger and So much deeper in so much more expensive than your marketing.

00:08:48: then your content And this is something we definitely need to change We already know were getting rid of boring content at all inside the challenge.

00:08:59: Boring content doesn't have a chance to survive, and also we want you.

00:09:06: I want YOU TO CREATE SOMETHING WHERE PEOPLE ARE LIKE OH MY GOD WOW!

00:09:13: Where you create something that turns people's heads?

00:09:17: Something where you live You your brand, you're opinion Europe's perspectives live rent free in new clients heads that they think about even.

00:09:28: Then there when they are not online because this is what we want to create and this is for true marketing through campaigns do for you when it's not about just posting on an Instagram feed anymore, but creating something that has your level.

00:09:50: pain, this big world around so that people get to feel what it feels like Nothing that just happens to you.

00:10:12: You can leverage it, and use for yourself.

00:10:16: So when I create these campaigns with my clients For example right now i'm in preparation of a production date In May With a seven figure entrepreneur who is blowing up Right Now And we created this production like short films Additional photoset A whole campaign around her twelve month mastermind Which will sell out Like That.

00:10:39: And what I do when they create these campaigns with my clients, where we go into every detail.

00:10:43: So it's not only about video.

00:10:45: is that only about creating great footage in terms of videos and terms or photos are off a branding?

00:10:52: It's like going into every single touch point, every content piece.

00:10:57: so then everything comes together to create this entire storyline around a signature author, which then makes it's a no-brainer for the right people.

00:11:08: Because they get so soaked in into this story line because this offer becomes a status symbol inside her niche and what I love to do there is go over the top To create something that people will LOVE to judge Something that IS too much Because what feels too much is what gets attention, but you can do this in such a premium way.

00:11:37: And sometimes it's about the visual world – The visuals itself!

00:11:42: Sometimes It' s about the author branding…sometimes its about the story we tell...sometimes Its certain content pieces which are top of funnel Which then make sure that We get the attention Of THE RIGHT PEOPLE and THIS IS what gives you back your power?

00:12:00: Because then it stops being something that just happens to or not.

00:12:06: It becomes something YOU can use, so in every campaign I create with my clients we integrate certain polarizing content pieces from which we know they will drive attention – in a way this is not cheap and high school vibe level!

00:12:24: mean girl energy but in a way that is still premium, still sophisticated.

00:12:29: That will make people comment in a hateful way the wrong people and therefore we'll drive it right.

00:12:37: when you post something where you want to collect hate with where you want to polarize in a way with, because most of you when I say polarizing content.

00:12:48: You create something that is edgy and then what do truly one with?

00:12:52: That it's not all the people who want work with agree with your.

00:12:57: so when you post polarizing country right now, you subconsciously won't be put to agree with you.

00:13:03: You tell yourself also want repel the wrong clients And guess you do, but want them to work away silently and not say anything at all.

00:13:12: You want your colleagues or competitors?

00:13:16: All of the clients that people who are working with want to comment under it in a way where someone finally says so!

00:13:25: But still try to avoid somebody telling you this is not right.

00:13:29: I don't agree with you.

00:13:31: This is bullshit, nonsense And as long you try to protect yourself from that, You only play on sixty percent.

00:13:41: Not a hundred!

00:13:43: Not one-hundred and eleven!

00:13:44: Not on a thousand.

00:13:46: take the number you want Only on sixty per cent.

00:13:49: But not just allow yourselves but also use hate As mechanism To create great marketing people commenting quote-unquote hateful things because this is exactly what you want them to do.

00:14:09: Then, You get free.

00:14:11: then it's not about YOU anymore than It's not About.

00:14:15: oh I said something and now my entire belief system is shaking up in terms of am i full Of integrity?

00:14:23: Is that enough of integrity?

00:14:25: Am I a good person?

00:14:27: Oh maybe MY believe My opinion my perspective is wrong.

00:14:32: But then you start making real marketing, which is what I want you to do inside this challenge.

00:14:38: When it comes to one thing that you take away from these challenges when It's only one thing i know its gonna be a hundred things.

00:14:47: but if Its Only One Thing I Wanted To Be This That You Stop Being A Content Creator stop being coach seven-to-one service provider Seven Two One Consultant Seven two One Doesn't Matter and start making real marketing, leading a global company creating your category of one.

00:15:09: And acting like the legend you are.

00:15:12: I'm so excited for all that things to come For the next days.

00:15:17: also share your main takeaways Of this training in the comment section.

00:15:22: i am excited To read through them All!

00:15:27: everything we're doing inside of VIP, which you still can upgrade to but also only until end of this week.

00:15:36: So if your plan to upgrade to the IP do it now don't wait for it.

00:15:42: hit me at DM on Instagram with VIP.

00:15:44: I'll send you a link.

00:15:46: It's two-to-two Only.

00:15:48: and its not only that We get an additional call in there where we actual create together?

00:15:53: We will create content inside This call.

00:15:57: It's also that I get to rework one of your content pieces.

00:16:02: Can be a real, it can be a carousel post something you already published or just finished but didn't publish yet And I will get into it and reworked entirely.

00:16:15: So when its a carousel post, you'll send me the Canva link... ...and go in to it!

00:16:20: I'll rewrite this to make it even stronger.. ..I'll go inside the visuals so that it matches your brand and is an upgrade at the same time….

00:16:29: …so that we can post content piece which will do exactly what you wanted.

00:16:36: Or if you send me over a reel which either published or just quote unquote finished, then I will create an entire concept of how to upgrade this reel.

00:16:47: How make it even stronger?

00:16:49: To make one that lives in your brand not only for forty-eight hours but weeks and months.

00:16:55: So upgrading to VIP doesn't make sense at all.

00:16:58: Hit me up on Instagram.

00:17:00: You'll get the link And instant access to the VIP.

00:17:04: only telegram group.

00:17:05: Hear you tomorrow with the next training.