The No.1 thing you need to be aware of before you create even one more content piece

Show notes

Most entrepreneurs have a content problem they don't even realize they have.

They're constantly searching for new ideas, new angles, new messaging, and new things to say—when the real problem is that their audience still hasn't fully understood the thing they've already been saying.

In this episode, I share why repetition is one of the most underrated tools in marketing, how constantly chasing new content burns time, money, and momentum, and why the brands that dominate are often built around one message repeated relentlessly.

We'll talk about the one thing your audience needs to hear over and over again, why clarity beats novelty almost every time, and how a single core message can make it dramatically easier for people to understand your work, trust your expertise, and pay you premium prices.

💋

Let's make them recognize you big time.

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Website: https://ramona-oxenbauer.com/

Show transcript

00:00:00: You need to set yourself free in a way you've never set your self-free before.

00:00:05: And one thing, you need to allow yourself therefore is...to repeat yourself!

00:00:10: You have to allow yourselves to repeat yourself massively because I know that when you posted something once twice or maybe even three times, you won't say it again because on your head there is this thought stack of oh I've already said that.

00:00:28: Or when i say that people get annoyed all the boring content is boring because people repeat themselves all the time!

00:00:38: When I see boring AF content everywhere.

00:00:45: It's not about repetition, it is NOT about saying the same things over and over again!

00:00:57: What do we need?

00:01:09: Your clients need to hear the exact same thing more than once, also more then twice.

00:01:16: Because this is just a way that human brain works!

00:01:19: You don't even know if people truly recognize what you were saying.

00:01:23: Just because they liked something or saw it doesn't mean that it hit.

00:01:28: It does not really mean that they understood exactly how I was talking about.

00:01:37: They are.

00:01:38: currently.

00:01:38: you don't know if they are truly able to get To receive what your saying.

00:01:44: and sometimes we hear something, but it doesn't activate us And then we read it or hear a few weeks, months later again the exact same thing and suddenly it clicks.

00:01:56: You know that feeling when you read a book not only once but twice in this second time to read entirely different things.

00:02:03: When someone tells us something and your new...you already got information before for example on masterclass Or I say something about this training.

00:02:14: I really get it.

00:02:19: But now, It clicked not because someone else said that but your circumstances changed Because you have made other experiences in the meantime.

00:02:32: You got rid of certain limiting beliefs and added some belief to your belief system.

00:02:39: You are a ever-evolving human, so you change all the time and do exact same information.

00:02:45: Doesn't always reach on this layer which means only because you said something once!

00:02:52: It doesn't mean that person who heard it or read it truly got it.

00:02:57: So its not about algorithm at all or not at all.

00:03:00: It is about the algorithm, but we don't even need to talk about the algorithms because you can be sure of that.

00:03:07: only ten percent twenty percent of your followers see what you're posting.

00:03:11: so therefore The repetition is something We NEED Because Of The Algorithm.

00:03:16: You Have To Make Sure That All People You Want To Reach Get To Receive That Message.

00:03:21: But Even If We Wouldn'T Consider That It would be necessary that you repeat yourself, because the human brain needs to hear certain things over and over again until it clicks.

00:03:35: Until they get it in the way you want them to get it!

00:03:39: So when it comes to setting your self free allowing yourself to repeat yourself is one of main things to do And the greatest part about this is That everything else gets so much easier than You don't have.

00:03:51: come up with new ideas all the time and with new ideas I mean, New selling angles.

00:03:56: New messaging angles because this is what i see most often when things get slow.

00:04:01: When sales gets low it feels like your brand would be stuck.

00:04:06: The first thing that people do Is find new selling angles Find new messaging angles.

00:04:11: Oh!

00:04:11: I didn't say the right thing yet Bullshit Chances are much higher That you're People just didn't receive the information.

00:04:21: So yes, there is this thing with buyer types.

00:04:23: There are different angles on the same things but it's four or five angles Not twelve not twenty.

00:04:31: It isn't about coming up new angles every single day because when I have a look at your feet... ...it's confusing AF!

00:04:38: There IS NOT this one red thread that goes through everything.

00:04:42: One you talk about THIS The other you talked about THAT And another topic.

00:04:48: You know that all of this belongs together because you mastered it.

00:05:17: from people to hire you.

00:05:19: So what I want you do over the weekend is find your one core message, What's this?

00:05:24: The One thing YOU WANT EVERYONE TO KNOW who considers buying from you!

00:05:29: What's the ONE THING YOU WAN'T EVERYONE to know who is part of your target

00:05:33: audience?!

00:05:34: WHAT IS THE ONE

00:05:35: BING?!

00:05:36: that makes or breaks the deal for people, which you know.

00:05:40: What is one thing?

00:05:42: You want them to understand...you would gladly scream from the rooftops!

00:05:47: What's the ONE THING YOU WANT EVERYONE TO TRULY

00:05:51: GET?!

00:05:51: This can be something like even as a mom you CAN make millions without sacrificing either your family life or your business.

00:06:00: This can be something like, you're marketing your content is way too small!

00:06:05: You think it's too small.

00:06:06: if you want to make multimodal gains?

00:06:08: We have to blow the air up.

00:06:09: this can be Something Like...you Have To Be The Will And..You Have To Unleash Yourself In Order To Create The Business Of Your Wider Streams.

00:06:20: This Can Be Something Like If You Want To Enter Your Fitness and Healthiest Era Yet ...You Have.

00:06:26: Stop Counting Calories.

00:06:28: So no matter your niche, you can always find this one thing.

00:06:31: You want everyone to know who comes in touch with your brand and there will be people who are like oh I don't believe that!

00:06:38: And these aren't your people.

00:06:39: then they'll be the ones saying Oh finally someone says

00:06:43: it!!

00:06:44: It is so important when you have something.

00:06:47: where a person gets to grab something or it's possible for them to agree or disagree with you.

00:06:53: They won' t agree but they will check their belief system.

00:06:58: They will see it and then they would go, oh this is right for me or interesting?

00:07:03: I've never heard of that but its' interesting.

00:07:05: i'll double check it Or they immediately go, Oh!

00:07:08: That's not what we want.

00:07:11: This isn't exactly what you need to repeat Over and over, and over again.

00:07:22: So when it comes to your Instagram feed It's super easy because when you go to the Instagram feed You can just check When you have a look at it.

00:07:31: am I jumping?

00:07:32: Am i jumping between different topics?

00:07:35: if I wouldn't be me If I would know how everything works together what do I get?

00:07:40: truly What I want to say?

00:07:43: and be brutally honest with yourself, would i get?

00:07:46: what do you mean?

00:07:48: Or does it seem like there is this puzzle.

00:07:52: And then there's this piece... Because when that is the case You need to repeat your self so much more.

00:08:00: We can't think of anything bigger than just Instagram feed because if we had a look at our Instagram feeds You can go to your sales pages, you can go the emails that are sent out.

00:08:12: You can get every single touch point people have with their brand and also there repeat yourself massively!

00:08:20: Repeat yourselves so much that you cannot hear it anymore.

00:08:25: this is exactly what we need.

00:08:26: This is an indicator for when you cant' hear YOU saying THIS any more than you say enough And everything else...is too less.

00:08:36: So long story short, allow yourself to repeat yourself.

00:08:42: Allow yourself have this red thread and decide what is the one thing that I want.

00:08:51: everyone know who comes in touch with my brand.

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