How to stop creating content like everyone else – and start thinking like a Producer

00:00:00: If I would tell you that, You are a content creator.

00:00:30: During the day, you are a coach.

00:00:32: A mentor.

00:00:33: A consultant.

00:00:34: A service provider depending on what your doing for your clients and You're never a content creator.

00:00:43: I want YOU to remove this role of a content Creator completely from your desk Your mind.

00:00:53: Everything!

00:00:54: A content creator.

00:00:57: Because what does a content creator do?

00:01:00: Creating content, but not in the way we already framed it inside another content challenge.

00:01:06: Not with content is actually touch points.

00:01:10: Content is what builds your brand But content and form of posts like carousel posts Reels tiktoks Instagram stories I am creating To then get the attention of people, to them many followers and maybe a brand deal.

00:01:27: This is what a content creator does!

00:01:29: You are creating content but you're not a content created.

00:01:33: And I want for YOU to step into your producer persona when it comes to your content, offers, pitches or sales campaigns that don't seem like content creators anymore that you don't think like coach seven to one, That You Don't Think Like A Woman Who Wants To Sell Her Stuff On The Internet.

00:01:59: But That You Think As A Producer.

00:02:01: A producer who directs a producer who doesn't react or what do all the things are happening on the outside but a Producers That Leads.

00:02:14: A Producer That Doesn't Ask Herself What Should I Post Today?

00:02:19: But what should they feel next when they come in touch with my brand?

00:02:24: This is an entirely different thought pattern, and as soon you allow yourself to step into your producer persona.

00:02:31: When it comes to creating content, planning launches or every single thing that's in the business which isn't a CEO task – not delivery tasks!

00:02:44: I want.

00:02:46: So what do I actually mean by that?

00:02:49: When you are into the producer persona, You don't think in single posts.

00:02:55: What should i post today ?

00:02:56: What people need to hear?

00:02:58: ?

00:03:01: How does algorithm work?

00:03:03: ?

00:03:03: What is trend currently?

00:03:04: ?

00:03:05: What did i posted yesterday?

00:03:06: ?

00:03:07: Yesterday it was a reach content piece.

00:03:09: This is why Today I should post something That shows my authority.

00:03:14: I don't want you to think day by day, and also write down thirty-day content plans which delete after three days because they keep your stack.

00:03:27: You feel like it would be in a cage?

00:03:30: I want you zoom out see what you are creating with bigger lens the producer lens and not only think in content pieces from on a day-to-day, today to date basis but I think it's bigger picture.

00:03:50: And no right now is still little abstract so let me give you some examples for example how i lead my business How I see my content?

00:03:58: How I See The Things I'm Creating.

00:04:01: It's Not On A Base Of.

00:04:03: Oh Today Is Wednesday Yesterday I posted this and tomorrow, i want to post that.

00:04:08: And then I can jump on this trend train... ...and then I want to do this!

00:04:13: What I do is.. ..I view the entire month sometimes even in the whole year most times on a quarter.

00:04:22: I know exactly what I want run every single quarter which doesn't mean that I'm not spontaneous, which doesn't mean my content offers.

00:04:33: what i am doing is not flexible and dynamic.

00:04:35: It IS!

00:04:36: But...I have a view on the entire quarter because this is what makes it possible for me to be dynamic-to be flexible Because then..i don' t need to react with things happening outside of me which are random Which can't control But I can react and play with the things I planned, that I want to bring forward.

00:05:02: So when i have a look at the quarter ,I then zoom in into the month And Then I know exactly what I wanted do this month.

00:05:09: Right now This Month In April twenty-twenty six.

00:05:12: What Do I Do?

00:05:13: Run Not Another Content Challenge!

00:05:16: I knew That I Wanted To run this challenge Even Weeks Before I Announced It.

00:05:20: This is why I know exactly that.

00:05:23: right now, i'm creating content around not another content challenge.

00:05:28: That I open offers like the Content Floor...I know exactly which offer I want to start on June.

00:05:35: first a brand new space inside The Rocksworld And guess what?

00:05:40: Not another content challenge is ramping up directly to that brand new offer.

00:05:46: Also the things I'm doing between that offer and this challenge, so the things i'm doing in May are ramping Up To This Offer!

00:05:55: Then it's also not That It's Random What I Do When It Comes To Creating Content Because I Know What I Want To Launch I know What I Sell I Know Where My Brand Is Going And then I also know what are the things happening in the world, so that when it comes to points where you're like oh now this is a big topic and let me react.

00:06:19: Those things happen from time-to-time of course because we can't plan everything but You can't plant things like big movie releases That rocks came into play.

00:06:31: The character inside my brand The Rocks reveal that this happened in March.

00:06:38: No coincidence!

00:06:40: How Rocks acts, how she feels like for people when they watch her... no coincidence because what's the movie?

00:06:51: That is most talked about right now and comes to the theatres In just a few weeks.

00:07:00: I know already- I will watch it next week the devil wears Prada.

00:07:06: So when tomorrow, why we are still in Lisbon?

00:07:08: And I thought We would need to do this in London because London is perfect for these things.

00:07:12: This Is also Why i host a production day with my mastermind queens next week In london Because Production wise London is one of The most flexible cities in the world.

00:07:23: You can create everything there and it Of course Perfect For the Devil wears prada vibes.

00:07:30: New York City would be even better, but London when it comes to like European places best thing you can do.

00:07:36: And I didn't know that also Lisbon has spots where we can create exactly what i want to create because of course...I will adapt to that!

00:07:46: in a way that suits my brand.

00:07:49: So I use things, the people talk about their people have a certain feeling and then used it for my brand but not an away of oh i'm having no hopping on the train because everyone is doing it!

00:08:03: But I planed it in advance so than can create something That reminds us movie.

00:08:12: The People get It?

00:08:14: My Brand benefits from the feelings people have towards the movie, which then goes over to my brand.

00:08:24: But it still rocks!

00:08:26: It's still on-brand for me...it's still not only me using a voiceover.

00:08:32: everyone else is using when I'm sitting in front of my bed and just talking with them.

00:08:37: It's high end, it's disruptive..It's full on rock character.

00:08:43: And these are things I only can do when i have my producer lens on.

00:08:48: When it's not, oh what do i post today?

00:08:51: What do i want to create today?

00:08:52: but when i zoom out and when im in the bigger picture... ...I Create My Content!

00:08:57: I Plan My Conversion Events!

00:09:06: So end of next month.

00:09:08: I'm gonna be at the Ritz in Costa Rica, i will be in Costa rica because we own a house there and We have to do some logistical things There.

00:09:17: so...I am already In Costa Rica.

00:09:20: it's The perfect timing!

00:09:21: Then I'm attending A luxury weekend from my mentor At the exact same week And..i would Be in Costa Rico either way.

00:09:30: And of course, I already know what i want to do while being there for my brand.

00:09:38: Content-wise?

00:09:40: I will leverage it and also I know already how I want to use it for offers or conversion events.

00:09:49: then production days in LA one week after that!

00:09:57: add these production day with a client that then will work for my brand in June when I will use that.

00:10:06: So planning ahead, not in terms of...I need to create a content plan!

00:10:11: I need to know exactly what i post when and why and every detail..and I can't be flexible or follow urges but I'm not leaving it by chance.

00:10:29: By my mood, like...I have that day but actually seeing your brand as something like that a rear-brand Not a standard coaching business where you can jump from day to day.

00:10:42: today ask yourself what do i want to sell Today?

00:10:45: What do we want to post today?

00:10:47: Oh!

00:10:47: What's the move today?

00:10:49: Do I feel Like I Want To Be Relatable Today?

00:10:52: Do I feel like i want to share everything?

00:10:56: Oh, or is today a day where I don't want to talk to anyone at all.

00:11:00: Just want to stay in bed and oh maybe I should build a funnel so that I Don't need to do those things on those days.

00:11:10: Let me hire someone willing your funnel.

00:11:11: That doesn't make sense!

00:11:13: I want to shake you.

00:11:14: this doesn't makes sense.

00:11:16: So Step into your producer persona, start leading a real brand.

00:11:22: Start planning ahead!

00:11:24: Start using things to your advantage.

00:11:28: Build a brand, create content that builds the brand and supports it.

00:11:38: And stop being a content creator And let me know in the comment section after this audio training what landed most for you and What is it thing?

00:11:46: You want to change right now.

00:11:49: What's the main difference For you personally, there's no right or wrong between being a content creator.

00:11:56: how your saw content until yesterday and How you will use it we'll see yet from your producers lens here on The Next Training.