How to turn your content into a binge-worthy experience people can’t escape - PART 2

00:00:00: I think i had you hanging on the cliff long enough now, so here's part two of The Open Loops and Cliffhanger training.

00:00:08: We already talked about what open loops and cliff hangers are?

00:00:12: What they can do for your content and therefore for your brand!

00:00:16: And inside this audio we're diving into the cliffhangers itself... ...and three types of cliffhingers that you can use to make your content.

00:00:26: Let's go!

00:00:26: And we will start with the first two ones, which are strong and close to my personal favorite.

00:00:39: It's something that people don't get in terms of.

00:00:44: oh this is a cliffhanger.

00:00:46: I can sense it.

00:00:48: but they feel because they want to know more, don't want to scroll on.

00:00:55: They don't wanna do something because you said them to do something but because the people feel that internal pull and it feels for them like a day would come to be idea of doing this or that now is the strongest thing you could actually produce.

00:01:14: Because remember, we produce in our content.

00:01:16: We don't create content...we produce and you want to produce content And You Want To Produce Feelings!

00:01:21: You WANT TO PRODUCE EMOTIONS AND THEREFORE PRODUCED ACTIONS.

00:01:25: So let's get with me into the first two before we go into this third one which is my personal favorite because it's The Strongest One.

00:01:35: So, let's start with the most obvious thing that you can do.

00:01:40: The most obvious cliffhanger is something why your people actually hang over a cliff in terms of I don't finish that what i started right now, so this is exactly what i did when i parted this training into two parts.

00:01:56: So first talking about open loops and cliff hangers-I was talking about cliff hangars how magical they are ,how powerful they are but it didn't tell you how to use them.

00:02:07: .i just told you the open loops.

00:02:09: then i announced there will be a Part Two in also like description of the training itself and then part one, implies that there will be a part two.

00:02:21: So every single time you have something where it's Part X of Y It's always a cliffhanger because our brain always wants to close those loops.

00:02:34: Our brain wants you continue the thing when there is part one, we also want have know-to experience Part two.

00:02:43: so this something that can do then like I told in last training but i will continue it.

00:02:50: So not only the subtle things of Part One and Part Two tell people What I love doing, for example on my Instagram stories or in my emails is something like okay we start into this and if you want me to do this or that.

00:03:04: just react to the story.

00:03:06: And then these are there For example training and story-training Or an audio training on my instagram channel.

00:03:14: This will drop tomorrow!

00:03:17: i'm telling You Tomorrow.

00:03:19: So when you don't close the loop Tell people When you plan To Close it.

00:03:25: So this is one possibility.

00:03:27: Then also a super obvious thing, it's like the same mechanism area Is when you tell them.

00:03:34: I don't tell you that here But i'll tell somewhere else.

00:03:39: so if for example post A real a carousel post and You share Like The five secrets That x y z And inside This post to only Tell Them the first two or the First three?

00:03:53: then The fourth and the fifth only available in your podcast episodes.

00:03:58: So if they want to know all of the secrets, If you have a full picture They then head into their podcasts Or start sharing a strategy or something A method that can be done And take it deeper.

00:04:12: If don't wanna know what But also wanna know why then you have to get into my paid offer comment here and let's go.

00:04:22: So this is the first possibility on how you can use cliffhangers for your content, And when I say content i just repeat myself there over and over again because I talk about when you do trainings like this.

00:04:44: I talked about emails, I talk a lot of podcasts and TikTok linked in Instagram everywhere so that you can use the first mechanism as an obvious cliffhanger.

00:04:57: Let's call it the Obvious Cliff Hanger.

00:05:00: You can use it anywhere.

00:05:02: The important thing is to leave your loop open So you don't give them the solution or next point, but tell where they can continue.

00:05:18: You always have to set a call-to action.

00:05:21: Come back tomorrow and wait for part two of this audio training.

00:05:26: Comment XYZ to get my podcast link!

00:05:30: Tell what to do because a cliffhanger like that is strong... But they are not that emotionally involved.

00:05:38: so, like this internal pull I was already talking about in the beginning of training.

00:05:43: Therefore we need to call for action.

00:05:45: You need tell them what you do because it's what our brain needs.

00:05:51: When we are so into it, when you're so in to social media and We have so many things that could distract us.

00:05:58: We need someone from the outside To tell us what to do?

00:06:02: And this is exactly What I mean here.

00:06:04: So it's not bad strong It's great.

00:06:06: use it user from time-to-time with every single type of users from time to Time but always set a call to action Which is also something You should Do for The second mechanism which Is way Stronger than the first one.

00:06:18: it's Not That Obvious It's something bad is.

00:06:23: Genius on so many levels, something that I personally love to do because it gives you so many advantages.

00:06:32: That set your head of the marketplace and also unlock So much capacity inside your business Because You don't have To think about what Do i need to create right now?

00:06:41: What could i Create?

00:06:42: What is The thing?

00:06:43: because You just know It!

00:06:45: I'm talking About series.

00:06:47: We're still Inside Netflix Week Means.

00:06:50: Of course we not only using the mechanism slightly open loops and cliffhangers, we also use series at itself.

00:06:58: Because when you create something where it's not just a single content piece that stands for its self but is serious to be continued – the most genius thing can do because on one hand people get involved into what they are creating.

00:07:18: You come up with new ideas all the time, people get confused because you first post this and then do that.

00:07:26: But when I have a look on your profile right now or socials...you are testing way too much!

00:07:37: On your feet, there are too many different formats because you didn't decide on what's my signature style yet.

00:07:44: You didn't decides.

00:07:45: What is the thing I want to become known for not only topic-wise but also in terms of content?

00:07:51: What Is The Content Style That People Get To Know Me For?

00:07:54: We already were talking about recurring motives.

00:07:56: we're Talking About How You Can Become The Hook and it's always like this repeating Thing that people then can connect to you to Your Brand Because You Give Them The Chance And the best thing you can do there is to create a series.

00:08:11: It's one of the most powerful content formats because it plays with so many different things we want to play with, its on the one hand that people get soaked into storylines and they want know whats next when they see first part or in middle.

00:08:29: then go your profile and binge watch.

00:08:33: They can binge this entire series, they can jump from post-to-post to post and watch the whole thing.

00:08:39: And also it's great because you don't have come up with new ideas all of time creating a series when we have that topic or who do want to target for your brand which is so unique then think about them any more!

00:09:02: Because then, it's clear for you how the series is running and depending on what you choose as a serious.

00:09:09: It's one that ends or can live for eternity because you can reproduce over-and-over again in Imagine!

00:09:18: You would have format of your brand with content on your feet which you post between once per week or even free of four times per week depending on the series and how much effort you put in there to produce it.

00:09:32: And this would be something that people love, that attracts new people but gets new eyeballs on your feet!

00:09:40: What does that mean for your content creation?

00:09:43: If you don't have to think about all the time if this is what brings people onto a brand which then see your other content, which then sells them into you offers.

00:09:57: So the series.

00:09:58: it was salesman on The Brand and Then You Create Content Pieces That Sell Them Into Your Offers.

00:10:05: Its Genius Is The Most Stunning Way.

00:10:07: And Also There We Use Cliffhangers Because When It's A Series What?

00:10:13: Where we Take From Netflix?

00:10:15: where do cliffhangers come from?

00:10:17: From Sirius On Episode Ends And People Want To Know What comes next?

00:10:23: They want to know it.

00:10:24: So, for example my productions like The Break Up ,The Dead Body the proper launch and some more things that are about to come Like The Wall, The Escape You see their names It's always like this same rhythm Its' Always THE BREAK UP THE DEAD BODY THE FUNERAL THE PROPER LAUNCH THE WALL THE ESCAPE.

00:10:47: IT'S A SERIOUS.

00:10:49: It's a high end series, which is more for something that I put more effort in to produce it.

00:10:55: Or the kind like brand series where we have different parts Part one part two part three part four and then every single episode i tell people what this Episode Is about?

00:11:06: I Tell People This Is Part X of The kind Like Brand Series And In The Next Episode We're Going To Talk About These.

00:11:14: All That.

00:11:14: so A cliffhanger.

00:11:15: They Can Search For The next Episodes.

00:11:18: A series I'm currently creating, and was talking about that already a little bit is we are on our mission today to find the red purse.

00:11:25: We're on our Mission Today To Find The Perfect Shot!

00:11:28: We're On Our Mission Today Which Is Something We Shoot Today?

00:11:31: We Are On Our MISSION TODAY To Mirror The Screen From The Camera On My iPad So That We Have Our Production Day In London Tomorrow With our amazing mastermind clients, I can see what the lens of a camera is seeing in real time.

00:11:48: So this is serious!

00:11:59: can watch, they can binge-watch it and you know exactly what you want to create is one of the most unfairs advantage.

00:12:07: You can bring into your business.

00:12:10: this is why i want you invite you to do the signatory series training.

00:12:14: .You can use that for instagram ,this is called why its signature real serious but you can also use everywhere, where you want to create something.

00:12:26: Where people get soaked in and it's also not only video based.

00:12:30: You could also use that.

00:12:33: So the training is focused on video but he would also used that for carousel pose.

00:12:37: so its like a mechanism of I'm repeating something people want to follow along.

00:12:44: And inside the training, I guide you through every single step that we need you to run through so that you detect what is your topic?

00:12:54: What is the format that works for you?

00:12:57: where can check if this sound thing actually work on a daily basis in terms off?

00:13:03: Can i produce it on scale?

00:13:06: Because the important thing is when it comes to Signature Series, that you don't reproduce what other people are doing.

00:13:11: That you do exactly what fits your capacity level – Your company, your brand and topics.

00:13:18: so this Signature series actually serves in terms of new eyeballs on your account And then also getting things off your table because you have no idea about what should I create now but already know You could find the link to sign up directly under this audio training so that you can create your own signature real series and I'm excited to see what YOU will CREATE.

00:13:47: And now we're coming to my personal most favorite mechanism, i use all of them!

00:13:54: And the third one is The One that creates the internal portal.

00:13:58: We were already talking about That, which Is the strongest thing you could potentially create using all three of them?

00:14:06: It's the best thing You can do.

00:14:07: so you should not miss out on a one-of-the-three.

00:14:11: use them also.

00:14:13: So we're already talking About it and I will talk about Oh, I want you to do that.

00:14:37: Then you create that internal pull.

00:14:39: You create the biggest cliffhanger, you could potentially create because then... ...you create something where they get into feeling of I need to know more.

00:14:49: They have their realization and crash limiting beliefs.

00:14:53: And this is so powerful Because it creates an internal feeling like I want to know how i can do that now.

00:15:04: It's not like in the first two which are strong.

00:15:08: You should use them where you tell them what comes next, it is when we leave an open loop and then just leave them as they were.

00:15:18: So its'n't that you don't have to go?

00:15:21: check out the link on my bio but there has been this last slide with a carousel pose for example We had these last slides.

00:15:33: Oh, just by reading this something changed.

00:15:38: I can't go back to my old belief system...I can't believe or i can still believe that My entire belief system-my limiting beliefs got crashed!

00:15:51: I had this realization why are you reading this post?

00:15:56: That I cant' go back it but..i also don't know how I actually can do it.

00:16:03: This woman is genius!

00:16:05: She just made me realize that and i'm sure she has the solution for it.

00:16:12: now,i want to go on her profile Now...I WANT TO GO INTO HER LINK TREE.

00:16:19: I WANT To STOCK HER And It's also a cliffhanger.

00:16:24: So if you haven't done That yet.. I Want You To Go Back To The Replay Of Call Number Two.

00:16:30: I want you to go back to the training that i uploaded before the open loop cliffhanger training and re-listened this.

00:16:39: And especially, remember me and my fromto concept whenever creating a content piece That every single time your create something You think about my voice asking what is therefrom?

00:17:00: to then create based on that.

00:17:02: And did you realize what I did inside this training?

00:17:05: These are the details i was talking about, it's Focus on when I work with my high proximity clients, When we build out entire campaigns, cut that productions.

00:17:17: When We create things around the signature offers It's always The details.

00:17:21: it comes back to you is the details That determine whether You two X your results or ten X them.

00:17:28: Because what did i do in the beginning of this training?

00:17:31: Just a single detail just was one Or Two sentences.

00:17:36: i created an open loop.

00:17:39: i told In the Beginning Of This Training that I will share free mechanisms with you, and the last one is my personal favorite.

00:17:49: What does this do to your brain?

00:17:53: I need to listen till the end because i know what's the first thing.

00:17:57: Did you realize it?

00:17:59: When we do things like these... This means how to direct people reaction towards us.

00:18:09: and when you know how to do that.

00:18:12: And not, How To Do That in a way of...how people DO THAT!

00:18:16: How People SHOULD DO

00:18:18: THAT!!!

00:18:19: But In A Way Of HOW IT WORKS FOR YOU, for your brand For YOUR target audience.

00:18:25: Then You're Unstoppable.

00:18:27: Then You Start Finally Making the Marketing & The Sales That Takes Justice Your Genius.

00:18:33: That Is As Legendary as You Are Legend.

00:18:38: And now I'm super curious what your biggest takeaways from this training are.

00:18:42: Share them with me inside the comment section, share it to other women in the comments below.

00:18:49: Share you wins and what we hear on our next training.

00:18:57: We're not done yet!

00:18:59: Let's get started!