Why waiting is killing your Business - The Campaign Room with Melanie Brandt

00:00:00: Before we jump into today's campaign room, I want you to think about one question.

00:00:04: Have you ever wondered why some launches feel like big ass events while others feel like cute little announcements?

00:00:11: Because there is one thing i believe too my core The launch itself.

00:00:17: it never the things people fall in love with.

00:00:19: It also not the offer.

00:00:21: Its NOT THE MESSAGE.

00:00:22: ITS NOT THE MEASSAGE.

00:00:24: ACTUALLY People fall in love with this storyline.

00:00:28: They fell in love the version of themselves they become while watching your launch, and that's exactly why I created the cinematic launch playbook.

00:00:38: Inside this playbook i've written down five elements every single cinematic launch needs Before you create a single piece of content before you write an email or create a sales page event.

00:00:50: And todays conversation is perfect example.

00:00:54: So what

00:00:55: starts as a conversation about an outreach software

00:00:58: quickly became

00:00:59: something much bigger.

00:01:00: It became a campaign that people can actually see themselves

00:01:03: in,

00:01:04: so while listening today I want you to pay attention to one thing notice the moment where we stop talking about your offer and start building around it because this is exactly when demand is

00:01:18: created.

00:01:19: And I'm beyond excited to announce that today's guest is Melanie Brandt, Mel as the founder of Pro Lead Sniper and a leader behind one of most fascinating conversations i've ever had around running visibility into automated sales recurring revenue and scalable growth.

00:01:35: As you'll hear in this episode This conversation ends up becoming about something so much bigger than software.

00:01:44: Welcome to the campaign room!

00:01:46: This is not a traditional podcast interview.

00:01:49: It's coaching, it's not strategy session.

00:01:51: every episode A beautiful amazing woman walks into this room with an offer and together we're gonna figure out what that offer Is actually about to become.

00:02:01: sometimes We discover a campaign Sometimes movement, sometimes an entirely different business angle.

00:02:08: We generally don't know yet.

00:02:09: so that's the point of the campaign room and so Mel I'm so happy you're here today!

00:02:15: And what did you bring into The Campaign Room with?

00:02:19: Let us know What is the offer we are going to talk about Today?

00:02:22: Yeah So the Offer i would love To Talk About Is Called Pro Lead Sniper.

00:02:27: So pro lead sniper was created after many Many Years Of working out what people really struggle with in the online space.

00:02:39: So Pro League Sniper is a software that we have built.

00:02:44: I love this, and can you tell us a little bit not about how it works like technically but who is it for?

00:02:52: And especially why did you build it in first place?

00:02:56: Yeah, so who it's for.

00:02:58: is really anybody who understands the power of DMs and Network expansion.

00:03:05: Is Really The Power Behind It?

00:03:08: I actually built up myself to be honest Because i really understood.

00:03:13: you know she Who Speaks To The Most Wins.

00:03:16: but

00:03:16: i also have two children And You Know After Building Business For Ten Years Now i thought well You know, how can I still have conversations every single day?

00:03:28: But they don't necessarily have to be me.

00:03:30: that's filtering through the conversation.

00:03:33: To get people into what we would classify as qualified.

00:03:39: So you know i had hired VAs too but there was a big communication gap.

00:03:46: Also, they don't really care about my business as much I do and They don't work twenty four hours.

00:03:52: So to be honest probably sniper was built for myself.

00:03:55: then when I started talking about it And and I saw actually working It was a lot better than what?

00:04:01: I had expected the bill to turn out like so that was the turning point.

00:04:08: But you know if still not something that's available to the public has such

00:04:12: I love this.

00:04:13: And how would you say, How will they experience it?

00:04:16: So the moment I decide for that software... ...how do we experience in a day-to-day

00:04:22: life?".

00:04:23: Yeah!

00:04:24: It's done for your service at the moment because i understand what gets replies.

00:04:29: so standard industry rate of reply is two to five percent.

00:04:34: on a cold DM We've been able get this to twelve percent.

00:04:39: being able help somebody get those replies is really important because otherwise the software's going to be useless.

00:04:47: So that was a really big piece of puzzle, what was your other question?

00:04:51: How would I experience it on day-to-day basis?

00:04:53: so if i would start using it... If book like for you service how.. Would It feel Like ?

00:05:00: How would my business look like then?

00:05:03: Yeah, so when you experience ProLeadSniper basically how it deploys is... It will just automatically deploy inside your Instagram inbox daily.

00:05:14: So the way that you experienced that is obviously seeing those messages pop up which is really cool because you can see literally crafting conversations in real time.

00:05:26: What happens after that depends on where the client has come in at, so there's sort of two options.

00:05:32: people can choose.

00:05:33: They either have their first message sent out for them and it is up to they can have what's called the SDR built out.

00:05:42: So, The SDR will actually be build-out in your vibetone style.

00:05:46: it understands your offers.

00:05:47: It knows how long you've been in business like its crazy How much information we extract and then obviously train from there.

00:05:57: so with that option how somebody would experience is literally for me was time wasting literally watching my phone these messages just popping up.

00:06:08: I'm going oh my god is incredible, but also it allows the person to like I said have a larger impact than probably what you could do alone every day.

00:06:18: But GHL, things like that which allows it to be pulling those leads in.

00:06:26: So from a perspective of a system It allows you to be pooling people From your Instagram and immediately pulling them into your CRM Which really there's no other way to be doing that.

00:06:37: so the experience is pretty cool to watch plan out and playout, because you know pulling people into that CRM.

00:06:47: And then being able to create the system from there.

00:06:48: that's going further.

00:06:51: continue to nurture those people is what I see.

00:06:56: eighty-five percent of companies missing.

00:07:00: What do you say?

00:07:01: Freedom as a huge part of it like getting more freedom in your day today life

00:07:06: Yeah, and that's why I created it.

00:07:07: because even after being in business for ten years.

00:07:10: I was still saying to my kids like Turn your iPad on.

00:07:14: I've got to do a call, you know?

00:07:16: I still wasn't really available To be honest and i just thought this is crazy but i like to have things that other people don't Have.

00:07:24: it's just the thing of mine.

00:07:26: And uh i was You know as you know in bali and i was at a beach club A few weeks ago and what Really blew my mind Was when i put My phone down and Got In The Pool.

00:07:38: My business continued to grow.

00:07:40: yeah email lists continue to grow, my conversations continued to happen.

00:07:45: Everybody else in that beach club the minute their phone got put down everything stopped

00:07:51: and

00:07:52: I could almost for a fact say that was the situation.

00:07:55: now people have things like ManiChat and things like that set up but it's very basic.

00:08:00: you know copy paste setup thats going send someone pdf its not really gonna ask qualifying questions.

00:08:07: so i loved People.

00:08:11: still, to this day even friends of mine are like oh my god I thought it was you that i was talking too.

00:08:16: Which we're not trying to trick people but I love the fact That its got people so comfortable with having longer conversations.

00:08:27: So we've actually increased The conversation to booking because instead of just sending someone a link saying, oh cool.

00:08:36: I'd love to have a chat with you here's my calendar link at that moment is where you lose control over conversation whereas this will actually say like Where are you located?

00:08:45: Oh okay You're in the UK.

00:08:46: Okay great there's twelve hour difference between us.

00:08:49: we've got This time and this time which one suits And it'll get them booked in before That conversation ends.

00:08:55: so Just little things Like that Which for me It just made me feel and it was true that I had something that no one else kind of had, which just made it fun to stay in the structural tension.

00:09:10: Of bringing something like this to life because its been probably close two years now a full time developer inside my company And lots of tears and tantrums and triumphs as well.

00:09:25: But it's been an incredible experience to be able build something like this.

00:09:31: Yeah,

00:09:31: I can imagine And you said that You've built for yourself in first place.

00:09:37: Yes Did you have a time In your business or maybe you experienced That with clients where they more relied on content To work for them?

00:09:47: Oh i'm just putting It out there.

00:09:49: Then things will happen.

00:09:50: Compared to outreach

00:09:53: Yeah, I think that's most people strategy.

00:09:55: If they don't have...I mean there are only two ways to market.

00:09:58: one is organic and one is paid.

00:10:00: And i think if the budget for paid you know The Only way That People Know

00:10:05: How

00:10:06: is to obviously do content.

00:10:08: I think there's a real stigma around cold DMs because, you know the years of network marketing where everybody has been sold too and everyone had a cold DM that wasn't asked for or in any way.

00:10:24: But I think, you know being able to show people that it doesn't have to look like that as long as you have a really great way to enter the conversation.

00:10:33: So we've got a few ways and i'm happy to share those as well that entering the conversation actually gets people to reply And for not feel invasive but in saying something like this doesnt work.

00:10:47: Yeah,

00:10:49: so and as we're right now in the campaign room I'm trying to grab something where you can build a storyline around.

00:10:57: So i'd love It doesn't have to be like the industry, but about how people do it right now.

00:11:07: How most people see or read or teach it whatsoever.

00:11:11: So what would you say is something that frustrates you deeply?

00:11:15: About the industry Or how people sell and try to get people to delete?

00:11:25: There's so many things that I could share, but one thing really is a huge frustration.

00:11:31: People are diving straight for the sale.

00:11:34: when they're messaging people and having conversations all their thinking Is how can i recruit this person?

00:11:40: How Can I sell to This Person And people can smell a rat from A mile away.

00:11:45: You know When you become more obsessed with connections Really entering conversation like hey Maybe they can help me, maybe I can help them.

00:11:57: Maybe it's just somebody that i'm going to connect with you know and They're gonna cheer me on because I think that's Just as much of a win As the sale.

00:12:05: if You've

00:12:05: got somebody out there That's cheering you On and tagging you when Somebody is asking for your services?

00:12:10: That's A huge huge win.

00:12:12: but I Think also this Is a Pivotal piece in people seeing The gaps inside their business.

00:12:18: let's say For example we're speaking about somebody who's In network marketing In their brain, right?

00:12:23: Quite often they go into employee mindset because they let the upline tell them what to do.

00:12:29: They only do that and really wait for permission To lead in most cases.

00:12:39: So what happens here is...they have a lack of resources That are able even look somewhat interesting online, right?

00:12:51: They kind of all look the same.

00:12:52: You remember these people are always selling the same thing and I use this just as an example Selling or selling a saying.

00:12:58: they're all taught the same way that we'll using the same verbiage There will told to damn people exactly in the same Way.

00:13:04: And now

00:13:05: This is why you know People like us go oh my god These cold DMs but were getting a horrific.

00:13:11: who's teaching me how To do this?

00:13:13: whereas if you actually think outside The box things Like podcasts events, things like this.

00:13:22: Just getting on calls and being like hey what are you doing?

00:13:25: Maybe I might be able to help you share your story!

00:13:28: You'll find that your impact is far greater.

00:13:31: so... What i found in people as an example of the network marketing.

00:13:39: they don't have anything else to offer apart from buying my thing.

00:13:43: but if you started a podcast You could be literally fast-tracking one relationship per day in fifteen minutes, thirty minutes to get to know somebody and maybe at the end of a call you can say something like hey oh my god I love what you do.

00:14:01: And we've got an event coming up.

00:14:03: would you come speak?

00:14:04: At our event now that relationships gonna even stronger!

00:14:08: Now that person's going around with your doing they're gonna see product talking about.

00:14:15: Wow, this actually looks really great.

00:14:17: Now I'm not in any network marketing or doing a network of marketing anymore these days but i still believe that the products are quite superior to others because they're able obviously spend more on their product than pouring it into your market.

00:14:32: and as an example there's somebody who is influential in Australia Who am friends with?

00:14:39: She just look absolutely phenomenal.

00:14:41: she's sixty years old Absolutely phenomenal.

00:14:45: And if there's anybody I want to look like when i'm sixty, it's going be her of course!

00:14:50: I am gonna ask what she is doing and then asked about the product that she uses now.

00:14:54: how cause that?

00:14:55: She didn't come me try to sell to me.

00:14:58: we literally have made a connection because she did not try and sell to you and there was trust.

00:15:04: immediately I'm gonna start asking the questions rather than being hunted.

00:15:09: So again, you know this has happened because she had other things to offer.

00:15:14: there were other ways that we could connect.

00:15:16: There was other conversations potentially about collaborations and bigger picture.

00:15:22: Rather then her thinking really small-minded by my thing right?

00:15:26: And that would have just turned me off completely.

00:15:28: doesn't matter who She is.

00:15:29: so hopefully that kind of answers your question About some I think are happening on a really large scale.

00:15:38: is people buying into the freedom lifestyle, but they're bringing the employee mindset with them.

00:15:44: Waiting for those prompts waiting for permission from their leaders on how they can build a business rather than acting like a business owner and completely taking control and charge of what they doing?

00:15:58: But also thinking you know if you've just bought a cafe Is there a sign out the front?

00:16:05: is There A Sign On The Door?

00:16:07: Have You Invited People To Come And Have A Look?

00:16:09: and I think in alot of cases with business online nobody even knows who you are.

00:16:14: Because there's no sign out the front as such.

00:16:16: There is no opening hours, you're not talking about your business necessarily enough so people don't know what it is that they are doing and in most cases people do'nt even know who you are.

00:16:28: So I think really from an organic perspective their must be strategy.

00:16:33: That strategy must look at every thirty days then recreated form them And obviously need to okay with having conversation because how else are you going to expand your network?

00:16:47: Is that something super interesting, why we're talking which is like the whole relationship connection thing and I would

00:16:54: love

00:16:55: to stay there for a moment.

00:16:56: Because they can so much in it.

00:17:00: Watch it on YouTube, not listening.

00:17:01: On the podcast you may have seen me scribbling down.

00:17:04: I made a lot of notes in my rock set because It was so good!

00:17:10: My mind is already going places Because with that relationship part we could do.

00:17:16: We can't use too much and i had two ideas to go into different directions here And before doing this Before telling what's happening right now Where does the name come from?

00:17:32: Like, where is the sniper part.

00:17:35: Yeah, it's really to be honest.

00:17:40: a lot of my brand has edgy names and things that really stand out.

00:17:45: You know I think we're building any brand.

00:17:48: It needs just say what you do without saying What you Do.

00:17:53: And you Know pro lead Sniper.

00:17:57: You know the fact that we're able to show you how to get pro leads, high-quality leads immediately.

00:18:06: That sniper it's immediate!

00:18:09: It is a kill basically but I don't want think of like as such But its more.

00:18:18: How are you having higher level conversations fast?

00:18:22: how are you bringing them into your space fast?

00:18:26: How were you dominating that space.

00:18:29: So Pro Lead Sniper, I think the sniper part was probably the edginess in the brand as well and making sure it really stood out.

00:18:39: I love edginess.

00:18:40: I love walking on the edge with brands, with campaign words, with launch campaigns and i also see that from a visual perspective.

00:18:48: what i've seen from you so far and also how experience right now why we record it fits so well And at the same time You opened up that corner With The Relationship Building which i find super interesting because its Do you know what's happening on my mind right now?

00:19:10: I can imagine our brains are somewhat similar and it sounds exciting.

00:19:15: Because, well...I don't know.

00:19:16: did you watch how i met your mother back then?

00:19:21: I think maybe a little bit.

00:19:24: I remember one episode where it was, i didn't know if they called it theory but around the naked man-theory kind of.

00:19:32: So there's this theory that every single time you get naked like... It could also be a woman and in this example as a woman would go into the bathroom And you just had a glass of wine or something like that.

00:19:48: It's not sexual tension at all already there, and then you go to the bathroom and come back on the man-sit snake on the sofa.

00:19:57: There is a ninety percent chance it will come into sexual contact in this episode was all wrong.

00:20:06: Therefore where my mind was going too between we are flirting, we're building this relationship.

00:20:17: We go somewhere together compared to just being the naked man inside BDMs.

00:20:24: so this is where my mind first went too.

00:20:28: but then when I think about the entire sniper edginess thing... I actually don't think that.

00:20:38: of course it's a butter software!

00:20:42: It's a software, it's something that I can use.

00:20:46: Say done for you.

00:20:46: service is where we have like this big freedom part where its about systems doing the thing much better than people could do if i would compare to higher VA or something as already mentioned in past.

00:21:01: so it saves me time and gives me capacity makes more money.

00:21:08: I think this is kind of like the obvious part in it, which should definitely be a part of everything.

00:21:16: Like messaging and all that stuff.

00:21:18: And at the same time... ...I think its not about software at all when we go on a metal layer because it's an identity thing.

00:21:29: It's something to say That sticks into my mind.

00:21:32: Is i like things other people don't have?

00:21:35: So having like this lifestyle being someone or be in a position where it's about Oh, the other still do you like that thing?

00:21:43: Where they are like in this hustle thing hamster wheel kind of thing.

00:21:47: Well They have to spend their time and Their life energy then get something back And I just live my life and things doing bad for me which is amazing.

00:21:59: Yeah so i was thinking what could we do?

00:22:05: We versus them?

00:22:07: not in a way of it feels off but In a way, oh I am definitely one Of us.

00:22:17: Not that i'm not One of them and this is why?

00:22:20: Was thinking about always while asking About the sniper part because you said something That Is Interesting with my original idea which I will come to like in A second.

00:22:31: You said You want to build trust or you want to have a relationship built on trust rather than being hunters.

00:22:40: But with the sniper, we have chasing and hunting.

00:22:44: so I would set it into frame which doesn't feel like...I'm the prey!

00:22:50: This is nothing that i wanted

00:22:52: but

00:22:53: hunter.

00:22:54: So people

00:22:56: who are having conversation They don't even know the name of the software, if that makes sense.

00:23:03: Because they don't ever know this off where it's running.

00:23:06: so the sniper really only The person who is using the software knows the name.

00:23:15: This brings in a super interesting way okay?

00:23:17: Okay In my head and make total sense And I'm excited.

00:23:21: what do you think about?

00:23:22: because i love It.

00:23:23: we have on one hand I was thinking many worse scenarios.

00:23:29: So we have being visible, creating content waiting for someone to come into our DMs whereas it's been proactive.

00:23:39: I'm doing the thing!

00:23:40: i am in control...I'm doing this stuff.

00:23:42: then We have hope.

00:23:43: where is a certainty?

00:23:44: The one thing Is I'm hoping for leads To Come In versus no they come in even if I drop my phone on the side of the pool and enjoy My life.

00:23:53: And therefore we Have people who wait.

00:23:58: So we have the waiter, The one who waits versus the hunter.

00:24:03: The One Who is like proactive.

00:24:06: I'm doing my thing!

00:24:07: I know what i want and I go for it.

00:24:10: And even better...I don't Have to Go For It Myself But I can do something Like the systems Do the job for me.

00:24:19: so therefore they could be created like this entire storyline where its all about.

00:24:25: We have this epidemic of people who are waiting and we stop that now.

00:24:31: The ambitious ones, the people who know they don't want to wait until chances come by... Until someone or like all the stars align that day.

00:24:44: but they wants to have it when they want something.

00:24:49: so there is this identity piece on my other hand because I think as if I would be like your idol client, this will come up for me definitely.

00:25:03: Would be the thing of ooh but i hate these cold DM outfit things and they are... The most interesting part there is you're a hunter not the waiter.

00:25:14: You aren't waiting, hunting or proactive And we bring it in a way that even your friends wouldn't realize That It Is Not You.

00:25:27: I think the entry level piece as well that's worked really well is, and if i can share like just an example of one of the messages That would be sent out.

00:25:37: You know let say I was you Know it had message due.

00:25:41: It will only go and do so based on what?

00:25:43: I've told it qualified looks likes.

00:25:46: So they need to be over ten thousand followers because I Only want to be connecting with higher-level business owners that are active actively growing on Instagram and I can make a judgement because i know the platform, how hard it is to build on instagram.

00:26:08: Yeah, so for me I'm like okay that somewhat tells me.

00:26:12: they're qualified to what i am looking for.

00:26:16: They are female.

00:26:17: and then I might say you know...I only want work with people who have spiritual coaches etc.

00:26:23: etc.

00:26:24: And it will actually go find those people.

00:26:27: And when it does, depending on how I want to you know create that relationship...I might have an event coming up where i'm looking for speakers....i might be looking for speakers to come on my podcast.

00:26:40: um or..you know ..I might say okay ...I wanna speak to everybody.

00:26:44: thats got three thousand followers or less and I might wanna reach out them because I own a agency And say, hey like oh my god.

00:26:53: I'm loving what you're doing right now and seeing that your putting the effort into Instagram but my chances by guess is That you probably want more followers?

00:27:03: You'd really liked to start monetizing instagram am i right?

00:27:06: You know, and a lot of the times people are like yes that's exactly what I want to do.

00:27:10: I've tried X Y Zed And it is not working.

00:27:13: So you can go in for The Kill But It needs To be something super high value That most Of the world desires right now.

00:27:22: After doing this For so many years Mostofthebusinessworlddesires More followers And an income from Instagram.

00:27:30: Most People don't have it though.

00:27:33: So that's one super high value.

00:27:35: That you could go in with.

00:27:37: the other One is obviously higher level chats and potential collaborations And that's where it's like.

00:27:42: hey, I don't know what you're doing right now But i want to know Like let's jump on a call.

00:27:46: tell me all The things are building?

00:27:48: Maybe there's A gap.

00:27:49: maybe There's somebody I can introduce.

00:27:51: You too.

00:27:51: may be this Somebody who Can Introduce Me Too or You know what, I've got this really wicked software right now.

00:27:57: Maybe it's something that you might want to white label?

00:28:00: Right so for me That how these messages would potentially go out So you can see the person who is being sent these messages.

00:28:11: Okay, well this is a little bit different from by my product.

00:28:14: This is somebody that genuinely wants to share her audience which I think again it's just so powerful.

00:28:21: and when people can catch the vision on every single time you go and speak on somebodies podcast or ever single-time make connection or making new friend online your ethically breaking into their audience And vice versa, if they come and speak on your podcast.

00:28:39: Where else could you be breaking into five hundred thousand ten thousand twenty-five hundred thousand people per day?

00:28:47: Yeah

00:28:48: amazing!

00:28:49: What do you just said?

00:28:51: we bring this together with the idea of the waiter versus the hunter being visible whereas it's been proactive.

00:28:58: like I want to be one who makes things happen then I would create something like one idea for the campaign.

00:29:07: It's not a campaign itself, but we have this storyline and one idea.

00:29:10: what i would do is create a content series which could actually be something Like A Show where people get to feel like oh This Is Another Episode of The Exact Same Show And especially with your background right now also that you have in the video not in a way of how are these games all called, like Call Of Duty or something.

00:29:40: Do it.

00:29:41: that is more abstract but you have the count things and numbers.

00:29:46: You have digital numbers counting And then there's different women coming.

00:29:55: I want to have this This what i don't want with messages and challenge accepted for the hunt and then you see the results.

00:30:04: Okay, we had that challenge.

00:30:07: this is how it happened... I like

00:30:09: this yeah turn into a game series where i'm showcasing what's possible by just Saying hey, we today were with Sarah and Sarah does this this in this And we're gonna literally deploy pro lead sniper for her.

00:30:28: We're going to see what those results are.

00:30:30: I guess the only thing that is obviously the result aren't always immediate So i probably wouldn't be able To release each episode until we saw The results come through.

00:30:45: Yeah,

00:30:46: you could start with...

00:30:47: Sometimes it can be.

00:30:48: I mean sometimes you get replies the same day but sometimes there's a few tweaks to messages and changes that need to happen.

00:30:57: because of how it finds who needs to message is like let say we would say okay Who does what you do online?

00:31:12: that is somewhat an opposition, you know?

00:31:16: And give us a few names of those accounts because those people already have your audience following them.

00:31:22: That's why people are following them.

00:31:24: so we attach Pro Lead Sniper to their account and this where it pulling the leads from.

00:31:30: So even more targeted than Facebook ads.

00:31:34: Because Facebook Ads just has find your people based on whether they're clicking the ad, consuming content etc.

00:31:43: Whereas this is already starting with an audience that somewhat looks like yours.

00:31:48: They're just not in your arena.

00:31:50: There's no sitting in your followers list right now, they're sitting in some

00:31:54: way.

00:31:54: Yeah.

00:31:55: So with the idea of a serious I would use results that are already there so you then can kind of reverse engineer.

00:32:02: It doesn't have to be like up-to date and terms off.

00:32:04: This is what happened today?

00:32:06: I will create like this not case studies but it's kind of okay study scenario.

00:32:12: You have that case where someone came to you with a wish or desire, strategy and goal... And then not tell what happened!

00:32:23: I wouldn't tell anything about it at all.

00:32:25: so the middle part would be like something that is time-lapse the messages running.

00:32:34: It also can be something where people don't even see what is written on there and then... That's like

00:32:39: day one, day two or three speeding up.

00:32:44: because I know that we've got some incredible testimonials.

00:32:48: One of our clients had a fifteen thousand five hundred percent return in her first month which far beyond what I ever thought it was going to be capable of doing.

00:32:59: But you know, we do have to be careful about what we share and who... but i like the fact that he said You don't really give too many details.

00:33:10: It's like hey watch this space because im gonna show how we deployed for somebody that does xyz And your gonna see it roll out in real time.

00:33:22: We could definitely get screenshots of the conversation and the messages that it's sending out.

00:33:29: You know, we can showcase and blur out some things showing that its bringing people in and booking calls and all those types of things.

00:33:37: Yeah

00:33:37: yeah And from my perspective It can be anonymous completely like don't have?

00:33:42: I would just say your name My client let's call her Sarah.

00:33:47: Yeah, yeah.

00:33:48: With this then we did that and you see like the timeless something is happening And people don't have actually grabbed what it's happening.

00:33:55: It's more or less Like The Vision.

00:33:57: I See Something Is Happening?

00:33:58: Then You Could Do Like The Last Screen There Could Be Like These Digital Numbers They Could Count Up.

00:34:05: So You Have Leaps Sales Revenue.

00:34:11: Then Its Just This Last Screen.

00:34:13: People Say Oh!

00:34:14: This Is What Actually Possible.

00:34:16: Yeah,

00:34:19: I love that.

00:34:22: Very cool!

00:34:23: I

00:34:24: love it as well and i'm so excited if i get a chance to see it coming to life.

00:34:33: when you walk today into the campaign room and we, you brought pro lead sniper with you I already had like the idea of the vision or like waiter and hunter because it's so beautiful.

00:34:44: It comes so beautifully together.

00:34:46: but with this series there is so much potential in it.

00:34:53: think about that.

00:34:54: The hunter versus the waiter, when we think of all these verses things like being visible vs proactive or waiting to become visible and then also like this series it's not always about the software.

00:35:11: Of course, it's the heart of your company and this is what actually does the work And This Is What'S Actually All About.

00:35:17: but then It'S Also Becoming More Personal in terms of I'm also getting in The Emotions In Terms Of Oh!

00:35:24: This Could Actually Be Mean.

00:35:27: Yeah, yeah.

00:35:28: And I think like I said you know it's not for everybody.

00:35:30: It's not somebody that is just starting out right because they wouldn't have the understanding They don't have offers and a lot of infrastructure set up But for leaders in online space That really In most cases Have backed themselves into a corner with a business that consumes still alot Of their time.

00:35:51: This is such huge piece that allows them to be able To You Know have more conversation have more impact without hiring, more team.

00:36:00: Without more human error all of those things.

00:36:05: but it still sound like them as well.

00:36:08: It's definitely something that we're really proud for creating and Something I feel a little bit smarty pants For bringing to life.

00:36:16: But you know Like i said was just something That came from one Of my own struggles You Know?

00:36:22: I've personally been through this.

00:36:24: Personally wanted To Have More Conversation.

00:36:26: I personally wanted to be more present with my children, but the thing about building business online is there's no other way.

00:36:35: Unless you want to go and deploy Facebook ads which can be quite expensive they're not always going to work for you etc.

00:36:41: etc... There IS NO OTHER WAY apart from doing it manually!

00:36:47: That how i did at the start Manually, I did eighteen months of manual conversations and it near on killed me for real.

00:36:56: We can have

00:36:58: all this experience inside the software course And if somebody...and i think its many people listening right now Now came to conclusion Okay!

00:37:12: Lead Sniper into my company.

00:37:14: I want to be the one who drops the phone at a pool and still has like the most business.

00:37:19: where is the best way?

00:37:20: To find A you and B the software?

00:37:23: Yeah, so you just can head to www.proleadsniper.com And you can actually book a demo because we would like to show people how it would work for their exact business.

00:37:35: Because like we said, We want to be really sure that it's going to work for you.

00:37:39: so It's not something that you can just sign up For or obviously wanna chat with people about their long-term goals?

00:37:45: We want To know what is Going on inside Their Business and What they offers are.

00:37:49: So booking That demo Is Really important to see Whether its actually a fit And Like I Said Its Not open to the public!

00:37:56: So i feel really happy and stoked for your listeners because WE connected online.

00:38:04: Obviously it's opened up that door now, but they know about Pro Lead Sniper.

00:38:09: They now know me and obviously they know you which has opened up their doors.

00:38:13: so its really the only way to get your hands on Pro Lead Snipers at this moment is if you know somebody or someone who knows me then obviously will be given an opportunity for booking a demo.

00:38:24: So I'm excited for anybody that does jump out of that option.

00:38:27: Wow,

00:38:29: what a big advantage to be on that campaign room episode today.

00:38:34: So we definitely will put all the links or the infos into the show notes as well.

00:38:38: and Mel I had so much fun!

00:38:40: I love being

00:38:41: created.

00:38:43: i'm so excited to see What's happening based from that?

00:38:47: And yeah thank you for stepping in to The Campaign Room Today.

00:38:50: Thank

00:38:50: You!!

00:38:50: I am so excited To go and Create A Game Series.

00:38:54: If there's one thing I hope you take away from todays episode, it should be this.

00:38:59: The most powerful campaigns are not built around features.

00:39:02: It is never about the features!

00:39:04: Its' about identity.

00:39:06: its' about what people see become possible for them About how they see themselves.

00:39:11: Cause notice What happened Today.

00:39:13: We didn't try to make a software sound more impressive.

00:39:18: Instead we uncovered A much bigger idea The difference between waiting for opportunities and creating them, Between hoping people discover you And intentionally building momentum.

00:39:30: This is exactly what create campaigns do.

00:39:33: They don't just explain what yourself.

00:39:36: they Don't explain themselves or the offer to depth.

00:39:47: And if you listened to this conversation today, and you realized,

00:39:53: yes!

00:39:54: This sounds absolutely logical.

00:39:56: It does make sense.

00:39:58: My own launches might miss that layer entirely than I have something for them the cinematic launch playbook.

00:40:07: Inside the Cinematic Launch Playbook, you'll get the exact framework I still use today before every single launch campaign i create for my seven-finger clients and it's also the framework that's been behind more than two million in sales.

00:40:21: a chart is practical its legendary!

00:40:24: And you find the link on the show notes.

00:40:26: right now It's only eleven dollars...and it will completely change The way You Think About Launching.

00:40:33: So check out the show notes, get yourself The Cinematic Launch Playbook and make your own launches big as events instead of cute little announcements.

00:40:44: See you inside!