How your identity determines your income - The Campaign Room with Sumaya Ahmed
Show notes
The Campaign Room is where creative direction happens in real time.
This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process.
Each episode is a working session.
You’ll hear how Ramona:
- Spots the leverage others miss
- Turns raw ideas into cultural moments
- Connects identity, strategy and expression into one coherent direction
- Builds campaigns that don’t need convincing - they command
This is creative direction as it actually looks when it’s done with conviction.
If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: https://www.instagram.com/ramona_oxenbauer/
🎙️ This Episode
In this episode of The Campaign Room, Ramona sits down with Sumaya Ahmed to explore why so many high-achieving women never reach the level they're truly capable of—not because they lack strategy, but because they haven't fully stepped into the identity of the woman they're meant to become.
Together, they unpack Sumaya's vision of the Renaissance Woman: a woman who is shedding old identities, breaking generational patterns, and becoming the kind of leader whose presence alone creates opportunities.
Inside the Campaign Room, they build an entirely new campaign direction for Sumaya's mastermind Powerhouse—moving the conversation away from simply selling transformation and toward something much bigger: selling the room, the identity, and the movement women step into when they decide to become the next version of themselves.
Sumaya Ahmed is the founder of MindfullySumaya and creator of the Renaissance Method. With master's degrees from Harvard and Columbia and a community of more than 240,000 followers, she helps high-achieving women dismantle the subconscious patterns keeping them from reaching their highest potential—because every lasting transformation begins in the subconscious first.
Follow Sumaya on Instagram: https://www.instagram.com/mindfullysumaya/
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Show transcript
00:00:00: As you're listening today, ask yourself one question.
00:00:03: Who do we have to become before your business becomes what you wanted?
00:00:09: Because the day's conversation completely changed how I think about that and it made me realize why i actually started building cinematic brand worlds and launch campaigns in first place because at this moment we start selling emotion and identity which impact our work can have.
00:00:27: So, welcome with me today's guest the beautiful Sumayah Ahmed.
00:00:32: Sumayyah is founder of Mindfully Sumayya and creator of The Renaissance Method.
00:00:37: With master degrees from Harvard & Columbia.
00:00:40: in a community more than two hundred forty K followers she helps high achieving women like you dismantle the subconscious patterns keeping them reaching their highest potential because every lasting transformation begins in the subconscious first.
00:00:55: and let me know you want to think upfront.
00:00:58: The one we created inside this episode is one of my most favorite campaign storylines today, so enjoy!
00:01:05: Welcome to the campaign room.
00:01:07: This is not a traditional podcast interview, it's not coaching or strategy session.
00:01:12: every episode and amazingly successful women walks into this room with an offer And together we're going to figure out what that offer actually about to become.
00:01:21: Sometimes we discover campaigns sometimes rebuild on your movement sometimes in entirely different business angle.
00:01:28: We generally don't know.
00:01:29: yet That's the entire point of The Campaign Room.
00:01:32: So, Samhaya I'm beyond happy you're here with me today.
00:01:37: so what did you bring into The Campaign room?
00:01:39: With You!
00:01:42: Well first of all Ramona thank you for having us here.
00:01:44: i am excited to dive in and see how this plays out.
00:01:47: it is like a little mystery game.
00:01:49: we are going to start with something And see where It goes but Im bringing forward Powerhouse which Is basically my mastermind For women In business with service based businesses.
00:02:00: I love it so much.
00:02:01: The name alone, if you know me and many of the listeners do they know that for me like the name often offer is everything.
00:02:10: this from where everything unfolds or something doesn't happen with my clients when we go into a campaign that the first thing we do is renaming.
00:02:22: The offer, because when you have an offer that has a name where it doesn't Do the entire thing in favor?
00:02:28: You can do That but then you have to compensate all of the time!
00:02:31: You Have work against them and It Doesn't make sense if you want To create so much impact like I wanted with Powerhouse With your campaign what are already doing.
00:02:41: And this Is why i love the name power house Because there's Already So Much In It When i just hear the Name We talk about House like in detail on the second, but when I just hear their name there is already so much to it.
00:02:55: So do you want to tell us a little bit more about Powerhouse?
00:02:59: What It Is About?
00:03:00: Who Is It For Like all The Things We're Like?
00:03:02: Okay This Is What You And All The People Listening Definitely Need To Know About This House.
00:03:08: Yeah i love this!
00:03:09: So powerhouses really for what i describe a renaissance woman...so A Woman who is ready to let go and shed her old identity..the things that Really Don't Represent The version of her that is the leader who confidently leads, Who?
00:03:23: Is able to magnetize your ideal clients easily and effortlessly simply through Her content or simply Through her presence being able To sell without even physically selling.
00:03:32: And yet when you do physically Sell the impact continues to multiply.
00:03:36: so really women who are So ready to let go Of anything That's holding them back their old money mindsets Generational cycles wounds childhood traumas Really processing through things at a subconscious and nervous system level in order to be able to make millions while impacting millions.
00:03:55: I love the Renaissance woman, maybe you have
00:04:00: something to check?
00:04:00: Okay!
00:04:01: okay i think we will definitely do something with that.
00:04:05: so what was the reason...we're still like an exploration mode..like everything on the table....what
00:04:18: Yeah, so honestly it started... It was a different name before.
00:04:22: well to be very honest.
00:04:23: It was called Boss Vape Mastermind.
00:04:24: when I first launched this like a year or two ago and it started because they start- A lot of people started to ask me for support in their business of we see you doing well?
00:04:34: Like i would love to learn how to do this from my own business.
00:04:37: And as more and more people started asking that's what created the boss vape mastermind.
00:04:41: Boss vape masters mind.
00:04:42: eventually The Name just did not resonate with Me and Powerhouse came To Be powerhouse really just defined of like, the woman that I am and also the women that was leading right?
00:04:51: Women are powerful regardless what happens in their life.
00:04:54: Like... Life can hand you the craziest lemons at most challenging moments but still get to be so rooted into your power And continue to lead your movement.
00:05:03: Be a torch bearer.
00:05:04: who were born-to-be So That.. I don't even remember where we had it.
00:05:10: What is the main reason why you created this?
00:05:13: Yeah, so really to support the woman just like I described right.
00:05:16: So The Renaissance women that want To be able to reach the masses women That are here to make generational income while also growing their impact?
00:05:24: So whatever they're natural gifts Are there God-given talents to Really bring that out to the world spread it all throughout the global Earth and Be able to make income from that?
00:05:33: so supporting Women Like that
00:05:35: um
00:05:35: that really are Here on a mission.
00:05:37: And you already talked about bad A little bit but i want You I really want to know what it all means to you.
00:05:46: When you talk about the Renaissance woman, when do you think of the Renaissance women?
00:05:52: What belongs for them and who is she?
00:05:56: Did they go through that experience in their life already?
00:05:58: or how was her character like the Renaissance
00:06:05: one?
00:06:05: Who's she?
00:06:06: Yeah so i love this question.
00:06:09: I really think of the Renaissance women like me.
00:06:11: So somebody who has, regardless of what challenges they have gone through in their life whether that's grief or losing a parent it is going though childhood wounds there still caring.
00:06:22: so woman that grew up being high achievers right?
00:06:28: really is so determined to get their things, but they also are operating in fear right now.
00:06:32: So they're operating with that fear of being seen there, operating from a place like I know.
00:06:36: i have the skills and what it takes.
00:06:39: I don't yet know how to articulate that perfectly in my messaging.
00:07:00: the movement isn't really moving, right?
00:07:03: So clients aren't really consistently coming in.
00:07:05: The sales aren't consistently coming and they constantly are questioning themselves did I post this correctly?
00:07:10: should i change this hook?
00:07:12: do I do XYZ Right there not really concrete on who their here to lead In such a clear way?
00:07:18: where the messaging is simple positioning it's simple the virality of simple
00:07:24: This so good!
00:07:25: We can do so much with that
00:07:27: before
00:07:28: we take and save money.
00:07:32: What is, or what would you say?
00:07:34: Is the thing that frustrates you personally most about when you see ambitious women like in a sauce woman leading their business building businesses...what's it think we're like?
00:07:47: I'd like to shake you.
00:07:49: Yeah, oh my god.
00:07:50: Okay so many things.
00:07:51: because I just hopped off a call with someone and i was like...I just wish it could change your life!
00:07:56: So few different things.
00:07:58: one when It's really easy for me to identify any internal blocks or its okay if somebody is speaking and im like oh my God honey.
00:08:04: all we need do get rid of the fear from being seen at your subconscious and boom you'll have results.
00:08:10: anything where its like..oh here are you speaking but projecting money beliefs on clients while getting objections right?
00:08:18: these things are such quick fixes and we can do this like in less than sixty, you know?
00:08:23: In a couple of minutes.
00:08:25: So there's that!
00:08:26: And then there's also the group of people who were like oh I've been doing three years, or I've studied this for twenty years.
00:08:32: Or i've had this LLC for X amount of years but have-I don't have the results.
00:08:36: and it really irks me when I'm like you've done what?
00:08:39: For X amount Of Years' And You Just Continue To Do The Same Thing And Not Seeing Results.
00:08:43: It's Like Why Wouldn'T You Actually Dive Deep And Understand What Is Not Working?
00:08:48: Today I Met With Someone Who Said I Posted Two Hundred And Fifty Videos On YouTube.
00:08:53: I Only Have Five People Who Downloaded My Freebie This Whole Time.
00:08:56: So two hundred and fifty videos kept going and without trying to recognize.
00:09:02: So these are the things where I'm like, oh my gosh both that strategical standpoint of what is going on?
00:09:08: That we're doing this and it's not working.
00:09:10: We need to actually address What's Going On.
00:09:12: And then The other part which i Which Is My Bread & Butter and Like What I Eat, Dream and Breathe Which Is A Subconscious An Internal Work Of I Can See Exactly Where You're Internally Blocking Yourself Why The Sales Aren't Coming why Ideal Clients Are Incoming what we really work on inside Powerhouse.
00:09:31: I love this, so much.
00:09:32: and one question that came to my mind while were talking do you use the term renaissance women a lot already in your marketing or content?
00:09:45: No!
00:09:45: So i would say it's something newer than Came-To-Be.
00:09:49: I have two very distinct things in my business, so i have powerhouse and all that for like entrepreneurs.
00:09:57: And then I have a whole different ecosystem going on for women that are out.
00:10:01: there aren't entrepreneurs...and So In My Community Space There we Have Inside of My School Community It's Like Over A Thousand People!
00:10:08: ...And They're All People That Are In My Programs.. ..And I Use That Term A Lot There.
00:10:12: But In My Content When Im Speaking To PowerHouse Woman I'll say new.
00:10:18: Yeah, because this is something newer that i would say like at the end of last year's when I started to... Like I even did a whole video thing Of The Renaissance Woman.
00:10:26: so This was-I'd Say November December and then I've been using it ever since.
00:10:30: So six months.
00:10:32: Okay Because I have an idea there.
00:10:34: yeah go into That Idea later on but I definitely Would use the Renaissance woman A little bit more.
00:10:42: I know a thing or two about your brand.
00:10:44: One, because i just spent like a nineteen minutes with it before we jumped into the campaign room and went for everything!
00:10:51: And then also because you joined your TikTok code...I think it was February-March around this time?
00:10:57: So I know also little bit how feels like to become your client, how it feels like buying experience when I buy from you.
00:11:06: And therefore... or i also know that you are blowing up on TikTok and have so much momentum right now!
00:11:15: It's so amazing to watch.
00:11:17: and then there is also Instagram.
00:11:19: So I would bring the term renaissance women..I don't think that I will change something like to the tiktok thing.
00:11:26: Yeah, it's perfectly well for you.
00:11:28: But for Instagram I would also bring there the Renaissance women more in so that we talk about powerhouse but Also right now you a renaissance woman.
00:11:40: You are in this state?
00:11:41: You are In your Renaissance and its time to go through.
00:11:44: It is Time To Go Into A Room And This Is A Big Part Of The Campaign.
00:11:49: i'm Already Seeing That You Come into The room Where You Go Through That Renaissance be born as a woman afterwards.
00:11:59: Yes, oh my God I love this!
00:12:01: Oh my god
00:12:03: so good.
00:12:04: i love it.
00:12:04: perfect.
00:12:05: i think we will go deeper into that later but i think were on to something here.
00:12:10: and then also one more question So That I have like everything in the table We Have Everything More or Less Need.
00:12:19: Let Me See What's The One I Want To Ask You Right Now With Everything We Already Have.
00:12:25: When women like the Renaissance women, these highly ambitious woman who know what they are capable of.
00:12:33: Who went all in over life were so dedicated to do other things you would tell your I'm all-in overtime but it feels so frustrating not see their results because they're capping themselves like oh!
00:12:46: Like that What Would You Say?
00:12:48: What Happened For These Women If they don't reach their potential, if it won't get over like this block or over these things where until at that point I can go with them and afterwards to the ceiling.
00:13:03: They are reaching all of a sudden when there is nervous system in their subconscious and money everywhere.
00:13:09: What happens?
00:13:10: To themselves?
00:13:11: And also what will happen within your environment if you stick into that cycle of doing and doing but do not see the end?
00:13:21: Yeah, so it's really like a lose-lose situation for not just yourself but everybody involved.
00:13:27: Right?
00:13:27: Because I always share this with my clients too inside PowerHaus of when i do this work... Like how dare I not show up, right?
00:13:38: It's like it's one of those things for me if i'm Not showing Up.
00:13:40: I feel like the person that i'm meant to reach The woman That i'm mean To change across the water Across the ocean.
00:13:47: they're not going to be able to actually hear this or have their lives changed If I don't really show up Right.
00:13:52: so for...that's One!
00:13:54: hundreds and thousands of people that are meant to be impacted by you, or not going to receive that impact because you're deciding to.
00:14:01: Not make a difference right?
00:14:02: You were deciding to stay stuck in the exact same patterns.
00:14:05: The second thing is the cost of not moving for yourself.
00:14:07: Right what does it cause like the costs so much greater For you?
00:14:11: just staying stuck In the same patterns That Are NOT giving you any sales not bringing you any piece Like your in this survival mode in Your life And in your business.
00:14:19: you're in This feast and famine in your Business not knowing What next month Is Going To bring forward when all you have to do is really tweak.
00:14:26: Yes, there's strategical things that most likely you have shedding old identities or letting go of generational wounds and cycles, you're healing not just yourself but generations and ancestors.
00:14:47: So the environment piece is not just humans that are here right now But you staying stuck where your at hindering entire lineage.
00:14:54: Wow
00:14:54: this such a powerful sentence.
00:15:00: You're hindering your entire lineage.
00:15:03: I think we should stick to that.
00:15:06: We will bring it in definitely.
00:15:08: I have one last question.
00:15:10: And when we come back to that, because hindering your entire lineage is like what?
00:15:16: It's so good!
00:15:17: We could create this entire thing around that.
00:15:20: So When we had the Renaissance women and we have life being reborn then hindering their entire lineage if you don't do it That's insane.
00:15:29: If they are in an exact situation They feel these heaviness Everything like all.
00:15:38: the responsibility is on my shoulders.
00:15:40: I'm doing everything, but i am running against this wall and don't see where the portal actually is.
00:15:48: What would you say?
00:15:49: It's THE one thing because inside powerhouse there are many things like growing TikTok showing up differently with your subconscious.
00:15:58: But what do they want to change in their life to then get into this reborn state?
00:16:10: Their identity, hands down.
00:16:13: That's the biggest thing and that is what we are changing regardless of anything happening in your business.
00:16:21: The identity work is the biggest work because as soon as you shift our identity everything begins to shift.
00:16:26: so really aligning who to that results, we want in our life.
00:16:31: To have the consistent sales ideal clients and all of that really aligning our complete identity who are being into reality.
00:16:39: I would say it's identity work.
00:16:40: yeah
00:16:40: Perfect love it.
00:16:42: Do you wanna know what is on my mind right now?
00:16:44: What is happening so much when your out with us Right Now On YouTube?
00:16:52: You will see It Otherwise.
00:16:53: Just Know With.
00:16:54: I Have My Notes Here.
00:16:55: So We Have Many, Many Ideas of what we could do because there were many things that stood out for me.
00:17:02: On the one hand, as I know your brand how iKnow it?
00:17:06: I know you are right now in such a big momentum season and You Know How to Create Momentum!
00:17:12: You know how To Ride The Wave You Just Created For Yourself!
00:17:19: also on Fresh Likes, Maya is like everywhere.
00:17:22: And I also love the style of your videos.
00:17:24: you nailed it so-so good!
00:17:25: It fits so well to your character and personality how you glow online.
00:17:31: So its just a perfect fit.
00:17:33: this why it's so magnetic.
00:17:36: When i have a look at Instagram single doubt that this is a woman who can help me.
00:17:43: There's not a single doubt.
00:17:44: she also has other people, so you have the proof and case studies.
00:17:48: You've got connection between what we do here in our content And when I think about powerhouse...I wouldn't say it to anyone else right now.
00:18:03: Not another single women i know.
00:18:07: But for you with Powerhouse, I wouldn't sell the transformation in first place.
00:18:13: Otherwise i would always recommend selling the transformation because most people are on a state of like selling their features.
00:18:19: no we don't want to sell our features but people already bought the transformation from you.
00:18:25: they're all ready on the same page with them and say okay let's go how can we do it?
00:18:31: And what actually sells with Powerhouse, then around the Renaissance women.
00:18:37: It's like actually stepping into a room on one hand and also building alongside you because they are walking.
00:18:47: proof of concept.
00:18:49: You don't have to tell people I know how to grow your TikTok!
00:18:54: I know How To Blow Up?
00:18:56: I Know How Make Money.
00:18:58: They see it.
00:19:01: Those look perfectly, and so the obvious thing to do for the right people—for renaissance women —to then build alongside with you... So what I would sell in this entire campaign is more or less stepping into a room… And that's why i asked them about their main point of view because we both know when they step into the right room before we do anything else, our identity already changed.
00:19:29: So this is where I would circle that all around.
00:19:34: it's like the moment you step into that room The Moment You Step Into Powerhouse.
00:19:39: It's not about what you learn!
00:19:48: less time as possible, that it's not something coming on your plate like additionally because they aren't in the stadium.
00:19:56: But... It is more about being in the right room with women who know how to hold all of them through things you've already been through and are in their Renaissance season then building alongside me So with you, with Samaya to create like this generational wealth.
00:20:24: To get rid of all these patterns to step into the women because this is the gap they feel right now.
00:20:31: and there's also something I would integrate in a messaging date.
00:20:33: Right Now They Feel The Gap Between What They Are Capable Of And Who They Are As Who They Act Like...I wouldn't say who they are Because There Already That Woman
00:20:45: Right, right.
00:20:46: They
00:20:46: don't act like her.
00:20:48: So this is the get they are currently feeling and inside powerhouse we close that gap.
00:20:56: Oh my god.
00:20:56: yes oh My God!
00:20:58: This is so good.
00:20:59: I'm loving
00:21:03: it.
00:21:03: It's so cool because you have such an amazing brand And therefore its easy to build on.
00:21:09: Then go a step further.
00:21:13: Only about the message because now we nailed like, The main message and We can could go Like deeper into that but for Now.
00:21:19: We have For the campaign room?
00:21:21: We nailed That.
00:21:23: And then we Go Into more like the.
00:21:26: I wouldn't just Say the visual word.
00:21:28: Because when i say visual word in front of my inner eye there's like Video There is like Tray loss.
00:21:34: They are like teasers like everything But especially for people listening.
00:21:40: Because When i said visual world many people think of offer brandings and then I have something on my Instagram stories.
00:21:47: When I say world, I mean a actual word that can step into you.
00:21:52: so what do i see for powerhouse?
00:21:54: Because You Have So Much Traffic!
00:21:56: You Have SO MUCH.
00:21:58: THAT HAPPENS AROUND YOUR BRAND!
00:22:00: YOU HAVE SO MANY I WAS!
00:22:02: I WOULD CREATE SOMETHING WHERE PEOPLE ACTUALLY FEEL.
00:22:07: OH NOW IT'S ABOUT POWERHOUSE.
00:22:09: Now it's used differently.
00:22:11: And this is the part of Sumaya's brand that's not for everyone, because it makes a difference between learning from Sumaya which they can do with your free content inside also when you join the TikTok Code alone or other offers as standalone offer and building alongside with you.
00:22:35: This only possible within Powerhouse.
00:22:38: Yeah, oh my god.
00:22:40: You are a genius like this is so beautiful to watch.
00:22:44: you put it together so quickly and It feels literally completely aligned with what's going on in Powerhouse.
00:22:50: So This Is So Good.
00:22:51: I love it so much because there was so much too.
00:22:54: And also i'd love To see the reaction Because of Like The Entire Body.
00:23:02: When you pause when we were like This Where We Feel In The Gap My Whole Body Was Electrified.
00:23:05: I Was Like Wow Yes So good.
00:23:09: And then you can build from there, so when we have the Renaissance women I would just sprinkling in some ideas because my head is going crazy!
00:23:18: When you had the Renaissance woman...I really would play with like being reborn part Because this is what renaissance means right?
00:23:26: It's like i'm at middle of storm and all know that We need to go through it.
00:23:31: Then on other side come out as a new version Of ourselves do something.
00:23:38: It's not only in the setting process, but maybe even in the onboarding process that they have kind of a ritual that they get sent to their home which they can't do for themselves too then also initiate like this reborn or re-born process?
00:23:52: Or you could Find out what your powerhouse index is.
00:24:04: How much of a powerhouse are you already?
00:24:06: Like from one to hundred, you're at eighty.
00:24:10: eight.
00:24:10: okay great perfect.
00:24:11: let's close like the last twelve inside power house where they get questions or can send them through different categories so that there's this whole funnel around.
00:24:22: I'm getting my Powerhouse Index and then
00:24:24: see what happens.
00:24:25: Oh My God This Is So Cool!
00:24:32: Wow.
00:24:33: Yeah, this is incredible!
00:24:37: I would love to try it right now
00:24:42: because our house has such a great baseline to build on and there's so much to it.
00:24:48: So i definitely...I would use the wave you are riding around Right Now which Is A Bigger Wave Than Most People Have Ever Experienced.
00:25:01: Yet It's So Huge Already And with that, you can turn exit.
00:25:05: Yeah yeah oh my god this is so good!
00:25:09: This is incredible.
00:25:10: I love how...yeah it's like You just took everything That i know..you made It So Tangible and these are the different throughlines.
00:25:20: love the essence of what you really highlighted.
00:25:22: I haven't been exactly how you describe when you ask that question like, How often have we reusing the word Renaissance?
00:25:27: And it's not just using the term or the way you described having a woman actually understand who that Renaissance women is
00:25:40: and I also used, or i gave examples of how I see the Renaissance women.
00:25:50: You didn't give me before so because you described the Renaissance woman to me...I already had like this picture of a certain woman and I could just grab her!
00:26:02: Like yeah..and
00:26:03: this is-the same will happen to your audience when you bring in the term renaissance woman and you explain it once not once because Here's it once, we all know.
00:26:14: We have like sprinkled and yeah but someone hears at once And then she has such a Great imagination of this woman and then she realizes oh fuck I am This woman But then its not.
00:26:30: Oh you are in that place?
00:26:41: I'm like in this rebirthing process right now.
00:26:45: Yeah,
00:26:46: okay?
00:26:47: This feels sexy and at the same time...I don't want to do this alone because i have no clue how to do it!
00:26:54: How did
00:26:55: you know
00:26:55: that?!
00:26:55: Okay..i join powerhouse.
00:26:57: Wow yeah- I love that whole rebirhing thing too.
00:27:01: Like that is a huge angle that I can go from two.
00:27:08: My mind is like blown right now.
00:27:09: It's going every direction, this is so good!
00:27:12: I love it so much.
00:27:13: So to have a great end for the episode which i have to admit For Right Now its one of my most favorite episodes inside the campaign.
00:27:22: I Love it.
00:27:24: and in front of my NRI what would you say?
00:27:30: The main thing that you took from it.
00:27:32: What would he say is like the?
00:27:34: I don't know, and what?
00:27:35: Don't want to say like the best idea but with a thing we are Like okay i need To implement That now.
00:27:41: yeah so honestly this was So good.
00:27:43: i'm like wow Now how do i narrow This down?
00:27:46: But i think the biggest Thing Was You Reminding me of the Essence Of.
00:27:50: i have not shared the word renaissance itself.
00:27:53: And I've been shared, like we've been having so many women join Powerhouse recently.
00:27:57: We just had somebody an hour before I hopped on this call but i have not been sharing it through This lens at all and this is Like The biggest Throughline of my entire business and program in My movement.
00:28:09: So really you like Highlighting that But In a way That You Articulated It In A Way That I Can Bring It Forward To My Messaging?
00:28:17: Oh my God, this is worth like a billion dollars because I'm going to go from here and implement it immediately.
00:28:22: It just feels so fully aligned.
00:28:25: Wow Yeah i think the biggest thing for me was that whole renaissance women And their rebirth of how when How do really tie This into The messaging Of what it means To be in powerhouse?
00:28:35: What it Means to Be In That Room.
00:28:36: yeah yeah Just one last Thing.
00:28:40: I throw-in Because My Head Is Already Like Everywhere.
00:28:43: Imagine Having Like The Renaissance Woman.
00:28:47: I wouldn't tell it merch, or call it merch because merch sounds more or less cheap but like people going out there proud saying i'm a renaissance woman.
00:28:59: People think about your rent!
00:29:01: This is the most amazing thing... Or having candles even when in this identity shifting process every time lye up my renaissance woman can.
00:29:13: And I think, I just give you this idea right now because i did that a few years ago.
00:29:19: Yeah You don't know?
00:29:20: That I have A background or also certification in theta healing for example like all these and human design.
00:29:28: so This is Also where come from my highly strategic.
00:29:31: I Have a master's degree In economics and marketing but then I also got into the other direction.
00:29:37: yeah
00:29:38: Why do combine those both things in?
00:29:40: My business made them myself actually like these candles.
00:29:45: We had the me focus candle, we have the wealth candle and also the confidence candle And with the candle.
00:29:53: so we had this candle inside.
00:29:55: there was crystals.
00:29:57: They were chosen depending on topic.
00:29:59: When you got that candle You've also gotten QR code.
00:30:02: additionally Then you go to a page where you could download meditation where you got additional things around the topic of the candle.
00:30:12: So all these rituals with yourself, if you wanted to be more confident just do like the meditation and then also have that candle lit up.
00:30:22: I think this is something maybe one-on-one but it could would fit amazing.
00:30:27: No,
00:30:27: yeah I love this idea!
00:30:31: Honestly i'm going to implement it right away because what we have now is like we send...we have bracelets that are sent out let's say powerhouse and we have all these things.
00:30:38: but This Is Just Next Level Like.
00:30:42: It's Powerful In So Many Ways And It Activates so many different parts of you like your senses as well As You're Using These Tools But This Is Genius.
00:30:51: Thank You So Much For Sharing That With Me.
00:30:52: You're
00:30:53: so welcome.
00:30:54: I just love it, iIjust love.
00:30:55: like the Renaissance women powerhouse you Like this entire combination.
00:31:00: It's just so good and sure that I'm not The only one who loves it.
00:31:05: So we will have many people listening.
00:31:07: right now We are in a space And especially women who like In a space of Okay This sounds like me.
00:31:14: It sounds like I was a Renaissance woman, how do they find you?
00:31:19: What is the best place to get in touch with you if they wanted to join Powerhouse or any other offering your
00:31:25: word?".
00:31:26: Yeah!
00:31:26: The Best Ways To Honestly Send Me A Direct Message.
00:31:28: My DMs are always open on Instagram at MindfullySamaya and MindfullySamaya On All Platforms But Instagram's The Best Place To Reach Me.
00:31:37: I love this episode, i already said it and as you can say again.
00:31:41: It was amazing.
00:31:42: Thank You so much for joining me inside the campaign room today And what I loved most about this episode is that we...I think its a best showcase of how masterminds Can actually be seen.
00:31:57: We didn't talk about features what is like the potential outcome.
00:32:03: We didn't talk about transformation, but we talked also a lot of how it feels to become part and when you do that everything becomes bigger in such natural way.
00:32:15: therefore thank-you so much for joining me and stepping into the campaign room.
00:32:21: Oh my god!
00:32:22: Thank-you very much for having me.
00:32:23: Rwanda this was wonderful.
00:32:24: I enjoyed having Somaya inside the campaign room today so much and i'm sure what we created is gonna shade the skyline of an entire industry.
00:32:33: And it showed me one more time how important a good story for every launch for every offer, because every single offer has a storyline.
00:32:42: That is like naturally comes to the offer dependent on the name of people you want to attract in your brand.
00:32:50: if you would add that story to marketing and sales it will move everyone And not many know this.
00:32:57: but in August twenty-twenty four I crossed my first million in cash received.
00:33:02: In October twenty-five I crossed second.
00:33:05: The only thing i changed between August twenty-four and October twenty five was the way I was launching.
00:33:13: And talking about my offers, I stopped spending too much time on hyper specific messaging and started to add in a storyline for every single offer .And after I was proving this concept for myself over and over again ,I started to edit it into high proximity clients launches blew my mind.
00:33:33: They started to make twenty five k weeks, hundred fifty K launches.
00:33:37: one had a forty eight K month after twelve K had been her maximum before and that was when I realized we're onto something huge here And this is why i spent two weeks.
00:33:49: I locked myself in for two weeks and put together the cinematic launch playbook.
00:33:55: inside you get the exact framework I still use Before every single launch campaign clients the same frameworks that has been behind more than two million in sales.
00:34:07: My storyline framework, The main character study, The visual world builder, The anticipation engine and even better!
00:34:15: The campaign blueprint builder I used to map out every single campaign before me myself or my clients create a single content piece.
00:34:24: Before anything goes out, this is the baseline for everything The creative director brief which you can use yourself and hand over to your team And have everything inside.
00:34:35: You know exactly what do when it should be in direction to your goal.
00:34:43: Via the link in the show notes you get instant access for eleven dollars.
00:34:47: right now it is at eleven dollars.
00:34:49: click on it and make your next launch feel like a real ass event instead of just another promotion.
00:34:56: see you inside.
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