Why You're Still Living Inside Your Own Loops – The Campaign Room with Rayna Campbell

00:00:00: If you ever felt the life your living feels too small for you, this episode is for YOU.

00:00:06: This episode is exactly why I love creating cinematic long campaigns that make things you don't have words.

00:00:13: Finally, tangible.

00:00:15: Welcome with me today's guest the beautiful Reina Campbell.

00:00:19: Reina is the founder of The House Of Frequency And Fortune and creator of Rapid Recoding a methodology that exposes the unconscious identity paradigm shaping every result in your business and life.

00:00:31: she has business owners and creatives change.

00:00:34: they're part themselves creating limitation so their growth wealth and visibility feel inevitable instead of something they have to constantly fight for.

00:00:45: And let me know you upfront, we had the most fun recording this episode and there's so much you can take away from it.

00:00:54: enjoy!

00:00:56: Welcome to The Campaign Room.

00:00:58: This is not a traditional podcast episode or another traditional podcast interview because every episode A Great and Amazing Woman walks into this room with an offer And together we look beyond what it currently is.

00:01:12: We are here to discover, sometimes you find an entire campaign and always the real story behind this offer!

00:01:31: I'm so excited you're here today.

00:01:34: Yes.

00:01:36: Do you

00:01:45: want us to,

00:02:06: or do you want let us know a little bit about space?

00:02:10: So when your saying I Know it's called Space iKnow.

00:02:15: It's A Twelve Month Container.

00:02:17: That'S everything iKknow so far and especially that is Everything the People Listening To The Podcast Already Knows!

00:02:24: SO DO YOU WANT TO GIVE US A LITTLE REBBA ABOUT SPACE?

00:02:27: WHAT IS IT ALL ABOUT?

00:02:28: WHO IS IT FOR?

00:02:29: OKAY THE CONCEPT OF SPACE as a concept is the art of detachment and neutralization.

00:02:37: So when we detach, and neutralize things We have space to receive them because When we judge things or put our points of view Or limitation on things then we separate them from ourselves.

00:02:51: so that's The premise the concept.

00:02:54: And Then what it actually?

00:02:55: Is my main offer in the house of frequency and fortune for visionaries, creatives.

00:03:03: And it's about global operation.

00:03:06: how do you take whatever is your bringing and think of a global market?

00:03:12: I love this so much!

00:03:16: I think we're on the same page with global operation, visionaries and art of attachment.

00:03:27: I love it so much!

00:03:29: And i'm sure that we are going to create something today which definitely is a global operational level at least because we talk about space.

00:03:40: Where else could it take us, other than the space beyond Neptune?

00:03:45: Neptune is a planet that has the longest distance from Planet Earth.

00:03:49: So I think we should go beyond Neptune today in this episode.

00:03:54: Let's

00:03:55: go.

00:03:55: I'm ready!

00:03:56: Love you so much.

00:03:57: Why did you choose the name Space?

00:04:02: We have all of our information and everything on the table we can play with.

00:04:07: Why Space?

00:04:09: So in the container, when an entrepreneur would say something like I'm having this issue and it's making me frustrated.

00:04:21: Look what you're doing and choosing.

00:04:23: You can't create anything with that mindset And your body is following suit.

00:04:29: so be space come back to space!

00:04:41: Coming back to space.

00:04:43: Okay, my head is in places so much in it already and what would you say?

00:04:50: Why Is Space right now the offer?

00:04:54: space?

00:04:54: I don't actually want to call it a mastermind or program of something like that.

00:04:58: It's just space.

00:04:59: why does need exist Right Now Like In This Timeline?

00:05:04: Why Now?

00:05:05: Why Is So Much Needed Right Now?

00:05:06: And Also Why Did You Decide to right now have it as the main offer, The center of your entire brand.

00:05:16: So when we're creating things We normalize levels very quickly.

00:05:21: so do you remember?

00:05:22: When everyone wanted ten K months and then its like Ten K Months It's like one cent.

00:05:28: And I thought what if we take the focus off the number?

00:05:33: because what you're actually doing is following a pattern.

00:05:35: Someone did it, normalised and then think okay I'm going to do the same but your not even tapping into what YOU can as an infinite being.

00:05:43: so what if you detach from everyone else's doing?

00:05:47: And what the world says its possible in how fast its possible...and you become space Then your faced with..I CAN ACTUALLY CREATE ANYTHING!

00:05:58: For some people thats scary Because If I create something that's in my brain, That i wouldn't dare tell the baker next door.

00:06:10: What does that make me?

00:06:12: So it all came back to identity.

00:06:14: and are you willing To go on that journey into

00:06:17: space?

00:06:21: And would you say that with like current developments, things are happening in the world.

00:06:26: That is happening and industry thinks they're happening for women and business?

00:06:30: Is there something where now it's time to bring this offer forward also make it visible globally.

00:06:40: not only people inside operate on a global level but your own office space global operation level.

00:06:53: Several things, so rain me in Ramona but there was too much distraction and competition and comparison in the space And I was like that.

00:07:02: what's your focus is wrong?

00:07:04: It's not doing anything for you.

00:07:07: The also...the other point of focus was i'm trying to get ten people In my offer..I'm trying To fill this launch and I Was Like well That's Not Global Operations.

00:07:14: Can You Hear What You're Saying.

00:07:15: Your So desperate to get ten people into this offer because maybe you had five last time and Shelley Shelley keeps looking in liking my post.

00:07:25: Maybe shelly's gonna do it.

00:07:26: And I'm like, You are not using any of your potential?

00:07:29: I want you to think about how does your offer affect humanity?

00:07:35: How is a human problem?

00:07:37: can a lady who was sitting in Ghana and someone who's in Cambodia and someone Who's in Iceland in Canada an America?

00:07:45: Where do you connect this offer to them?

00:07:47: I want you think like that.

00:07:49: When i started presenting This To Clients it was,

00:07:52: love It so much especially with the part where if The focus is wrong We already have something here but i didn't Have beforehand.

00:08:03: So this Is new.

00:08:06: we're bringing Already a New Things because we have this big Comparison between we Operate on Global Level And these are the things you're focusing on.

00:08:16: It doesn't make sense and that I love it because...I think we had a time of our lives today, yes?

00:08:24: Yes!

00:08:24: Because i have an idea..i don't want to tell you yet because We will like this big firework then in The end but it pays directly into the Idea already had.

00:08:36: This is amazing.

00:08:38: I Love it.

00:08:38: So just leaving us here with a little cliffhanger.

00:08:42: Um, so when we think about space and I had a little glance on the sales page of Space.

00:08:50: And when you hear the word space then We Think About Actual Space Like Universe The Planets.

00:08:56: We Already Were Talking About Neptune.

00:09:01: I would love us to go also into another direction.

00:09:05: To think in the other direction of space being an actual physical room, so i can enter this room with my physical body.

00:09:14: if we could do that how will it look like?

00:09:20: How would it sound like?

00:09:21: What you'd say when space wouldn't be a physical room?

00:09:27: what would?

00:09:29: So I saw this thing on Instagram, and i don't even know if it's true or an AI concept.

00:09:37: But apparently there is room you can go to And There Is No Sound At All.

00:09:42: They've created This Room so that You Can Hear Your Own Heart Beat And they Say People Can't Survive More Than A Minute Or Something In There Like Something like That!

00:09:53: And So I Was Thinking Why Wouldn't You Be- I Would Love

00:09:55: That!!

00:09:56: I love Peace & Quiet Like Get Me in There.

00:09:58: but It was.

00:09:59: We are used to some kind of a background sound, even if it feels quiet.

00:10:04: But in there you're confronted with YOU and it can turn you mad so no one's ever survived!

00:10:13: And that is what I

00:10:22: think about this white expanse.

00:10:28: there's like this white background as you all always or not always but um often have in like photo shoots and then you have like this great black-and-white outfit, it is already space.

00:10:42: It's already it like.

00:10:44: I see you had this great pose inside this photo and You're like, okay.

00:10:49: I'm taking up space.

00:10:50: I am in-space there is nothing around me i just focus on myself i'm Just focused on the things that actually matter.

00:10:56: And when I think already social media now have to sprinkle in some ideas Already because otherwise?

00:11:02: I think I might implode.

00:11:04: it's Like you can't have liked these videos.

00:11:08: I always think like in cinematic pieces and I think This Is Something we kind of have in common like the movie film Hollywood things.

00:11:16: And if you would imagine, You would have something like a reel or something and everything is loud Or you have normal background noise suddenly it turns all quiet.

00:11:29: You could create an entire video series around that because then you can have this entry sound...you will hear that one sound I don't know.

00:11:41: And sometimes I get shown those things on my feet where it's like, if you're this or that listen to the sound and then everything is fine.

00:11:49: Then there was one sound.

00:11:50: they were like, look at us!

00:11:51: This actually feels pretty comforting.

00:11:55: You could have a noise.

00:11:56: when you can hear that one sound which becomes like a signature sound for space.

00:12:02: after hearing that sound Everything gets silent.

00:12:07: Okay now i'm floating and space.

00:12:11: Now I'm like in my soul, now i'm okay!

00:12:15: I am just focused on the things that are actually important to me for my brand or business so that I can operate globally at a level.

00:12:28: You see what you did there?

00:12:29: You brought it back to... What is this?

00:12:32: Cut out

00:12:33: the noise Right The voices, the programming

00:12:36: Cutout of the noises.

00:12:38: We should put that in here.

00:12:43: so we have it.

00:12:44: when you then go to the actual campaign.

00:12:48: When I think about, talking a little bit more about movies and stuff like this because i know there is big background there... serious movies, blockbusters Hollywood especially storylines how things come together and but for me it's like the most amazing piece in all of this is how people get to experience it.

00:13:16: And bringing that back into a brand How they experienced a brand?

00:13:21: How do you feel why they watch your selling?

00:13:24: This actually what I'm doing with my clients.

00:13:27: We decide how people feel while watching or selling which then determines.

00:13:34: So when I think like in this entire movie universe kind of, I was thinking about and i'm so curious what you think it is for space.

00:13:44: What's the villain?

00:13:46: If Space was a movie actually who would be The Villain inside This Movie?

00:13:54: Oh my goodness That's interesting.

00:13:59: Who Would Be The Villains?

00:14:02: Themselves the person.

00:14:06: They're often people of their own worst enemy

00:14:09: True, true Part of themselves were like okay We are not going anywhere with staying where we are at

00:14:19: Just staying on that point Ramona.

00:14:21: so I did a live event called The Game and...we had this.

00:14:27: I was doing some recoding and then all of a sudden this woman screams like she's being killed in the audience.

00:14:36: So everyone's disturbed, and looks... And she runs out!

00:14:39: She is actually representing that old identity.

00:14:45: so now everybody says oh my god.. My screaming woman.

00:14:48: ..and i'm like she died.

00:14:49: ...she just not screaming kill her again themselves.

00:14:54: yeah !

00:14:54: Just to reiterate it's them they're the villain.

00:14:56: Yeah, yeah.

00:14:59: Jekyll and Hyde Ramona!

00:15:05: So what would you say?

00:15:07: Let's just keep it with they themselves.

00:15:09: I have also another idea but i want to really nail it.

00:15:12: we have may themselfs.

00:15:14: We could also bring in another villain which is also They Themselves But like more in detail so that we can come closer To It.

00:15:25: What Would You Say?

00:15:28: Because what I see for your clients, or the people who are a perfect fit for space.

00:15:33: From what you were submitting beforehand from what i saw on the sales page it's that they're postponing reality already meant to have and what would be seen is when they postpone.

00:15:55: Okay, this is actually what I'm supposed to live.

00:15:57: This is what it's for me.

00:15:59: This Is What i'm built For.

00:16:00: This Is what i'm born for.

00:16:02: and what would you say the longer they postpone It?

00:16:06: What's The most expensive delay in all of that?

00:16:11: Creating the reality That They want now?

00:16:14: And here's the thing they don't think that they're postponing it because there always moving and taking action.

00:16:19: but when You look at what are you?

00:16:23: Why have you decided?

00:16:24: what's your deciding?

00:16:26: Just tell me when, you know You're doing these goals or working towards this thing.

00:16:32: Do do realize that you've decided a set of decisions That are slowing things down and often they don't?

00:16:39: Hmm Okay.

00:16:41: This is perfect because do you want to know was on my head already?

00:16:45: Of course

00:16:46: With all

00:16:47: the other my brain

00:16:49: two creatives, I don't know if this was a good idea because you're talking and my brain is already like doing millions of things.

00:16:57: This is so good!

00:16:58: And i think we will actually make together.

00:17:01: at the end We'll have one storyline which can be one or also three sentences where okay...this is it?

00:17:08: Because when he talked about The Villain what I originally had as an Idea Is The Villains.

00:17:13: So they are themselves but It's Actually The Loops They Are Producing.

00:17:20: So they move all the time.

00:17:22: They feel like, okay but I'm doing other things and just putting in the reps!

00:17:29: And then i am moving to watch this... But they don't actually allow themselves to take up space.

00:17:37: In order for them to create their reality that is supposed live.

00:17:44: As long as you stick inside these loops I think it's also the comfort kind of not that comfort in terms off.

00:17:54: Oh, and now doing anything i'm just we're watching netflix but is also to come from the comfort of familiarity.

00:18:01: I know how things are working when I do this.

00:18:05: I Know How I feel When I Do This?

00:18:13: I don't want to use the word hamster wheel because it's so overused, but at same time.

00:18:18: It describes that so-so well.

00:18:20: they are running all the time and running, running ,running .

00:18:23: And They feel like if...they would make distance?

00:18:28: They would take step after step After step after Step.

00:18:32: But in reality You could just stand still on the same thing.

00:18:35: what happened outside?

00:18:37: Because they Are Running a path That they're not supposed To run either.

00:18:45: So when we think about the loops as The Willam, they themselves create those loops.

00:18:55: What would you say?

00:18:56: Are they still emotionally loyal to?

00:18:59: why do they recreate those loops over and over again?

00:19:03: because humans like To belong.

00:19:07: it's Like this pack mentality.

00:19:10: And so if If there is any inkling that they might be rejected or ostracised, or shamed.

00:19:22: Or vilified it threatens their human existence.

00:19:31: That's like at the core on a very primal level.

00:19:35: but... They just think something else?

00:19:40: I'm a bit nervous.

00:19:42: maybe It's like no it's threatening your existence.

00:19:47: And how.

00:19:48: I know you and what i know about you, can imagine that the women or do only attract men?

00:19:56: Men!

00:19:57: Perfect.

00:19:58: so the people who are attracted to me assume they're ambitious but at a high level like okay let's go...I want this thing.

00:20:13: not many people have achieved, right?

00:20:17: So there needs to be something where they need to know or I assume that they know how it feels like to outgrow something.

00:20:27: Yeah

00:20:28: and what do you say?

00:20:29: did the already outgrow before their perfect fit?

00:20:33: You know what i notice a lot is that they outgrow but create a disability.

00:20:40: so You know it's like one client.

00:20:46: I said, you know, you should get that stuff checked out.

00:20:48: Have he been to the doctor and it sort of like.

00:20:51: i've created this almost like armor.

00:20:55: So i'm successful.

00:20:56: but

00:20:57: Or

00:20:58: I pay for everyone in the family.

00:21:00: And when I say family?

00:21:01: I mean there's like thirty seven people in the Family That this person is taking care Of.

00:21:07: because if I take care of them even though i'm depleted then they can't shame me for my success.

00:21:14: Often there is something like that they've created, does it make sense?

00:21:19: Not this!

00:21:20: It DOES make sense.

00:21:21: so they made many experiences.

00:21:23: good and bad experiences especially the human brain always focus on the bed more than the good.

00:21:29: So they built a armour around themselves in terms of.

00:21:33: I now need to protect myself not to protect my success.

00:21:37: They define themself

00:21:38: through their... In the castle on their own like Rapunzel.

00:21:42: Right, yes.

00:21:44: And sometimes it can even be personality like they become.

00:21:48: so you won't ever hurt me again.

00:21:52: there's so many Vamona.

00:21:54: oh my god I have your note in your head.

00:21:57: rain it in Raina sir i'm being very good.

00:22:02: It's all good.

00:22:03: if we would just lose ourselves and... We'd

00:22:07: go over the place.

00:22:11: But I love it, yes because they built this armor.

00:22:14: They build themselves these quote-unquote cage where they allow themselves to move inside.

00:22:22: so like they have space but not much...they allowed themselves a certain space in which they can move.

00:22:32: So they have like the radius at which they allow themselfs to move Because this radius is the space that feels safe.

00:22:41: So they have these limitations built up, this walls build-up.

00:22:46: And if the enter space... The moment that they enter a space They are not only able but need to crash all of those walls.

00:22:57: Yes!

00:22:58: They get

00:22:59: sick and angry with me A lot.

00:23:03: clients say I hate you Get it out.

00:23:08: It's very destabilizing for them.

00:23:10: Yeah, yeah.

00:23:13: Because they have to get rid of these walls To be able take the space They actually are supposed to have.

00:23:22: So it's like they would live in a castle And just stay at their bedroom All day!

00:23:29: Free.

00:23:29: sixty five twenty four seven.

00:23:32: At that moment they enter space and experience this entire castle.

00:23:38: They get to see this a library.

00:23:40: they get to say that there is a kitchen.

00:23:42: They got you see that the actually can go outside of this castle and The place where they can move or the space which?

00:23:50: They have were they can't move becomes Infinite, there's no limitation to it.

00:24:00: I love this And i think we should stick one second for one moment too.

00:24:08: If you would say the loop is the will, we have these walls.

00:24:12: The moment they enter space They crash.

00:24:16: all of this was... ...they take up that space they are supposed to take out.

00:24:23: When this happens when it finally breaks like a loo or wall what becomes possible then?

00:24:34: Literally whatever they are.

00:24:37: This another thing willing to receive.

00:24:45: I'll give you an example.

00:24:46: So something that's very aspirational right now is the million dollar month, and then Jesse Jean came on this scene with The Yap Challenge.

00:24:57: Now Yapping has been on TikTok since...I was on TikTok You know what i mean?

00:25:02: so it's not new And I always get curious.

00:25:06: This interesting.

00:25:07: she's taken some thing everyone already doing and created a new mile the new four-minute mile, she did seven million dollars in I think a couple of days.

00:25:23: Everyone's loops

00:25:24: explode.".

00:25:26: Yeah everyone's loops exploded.

00:25:31: and what would you say?

00:25:33: because when those loops explode inside space?

00:25:38: What is the thing you experience from your clients and also what, you know becomes possible or what?

00:25:43: You experienced yourself.

00:25:44: The moment you stop Living on these loops and actually start floating in space What become possible for you yourself.

00:25:56: I am quite it's a really.

00:26:01: You said in the beginning, you Know i don't want to call it a mastermind or anything.

00:26:06: Never.

00:26:07: I just say space because it doesn't Peep there's no community.

00:26:12: There is no Community, I don't have time to run a community and they don't Have Time.

00:26:17: They are often not running different businesses or have such things going on And its very clean.

00:26:23: It's like come in we code out shoe Because i'm Not there To encourage them.

00:26:31: i'm there.

00:26:31: Keep keep breaking those loops and see what happens.

00:26:36: And I'm not going to tell you anything, See how far you can go?

00:26:39: I'm just gonna aggravate You.

00:26:42: that's why i do it aggravate my clients.

00:26:46: So It's like Like let's say if we take jessie gene and she was a client is like look What you've done so that actually We don't know the back story.

00:27:01: but I'm not going to let you stop there.

00:27:06: What else can you create that?

00:27:10: You didn't think you could create because you haven't seen anyone do That in this In this universal end, cuz there are other universes where people do Do that in a second.

00:27:23: So if we take you out of this Universal Inn and put you into a global universe what becomes possible If you start thinking in terms of corporation So I'm always destabilizing clients.

00:27:38: So normalize, destabilize, normalize and destabilise.

00:27:44: And what do you say that they are then able to run on their full capacity?

00:27:49: What is actually capable of?

00:27:54: We're humans but we don't explore what's fully capable Of infinite things.

00:28:09: Either we wait for someone to show us that it's possible or We're brave and we do it, but I don't think we ever get to a stage where It's like I've done everything.

00:28:24: I think I listened to an interview with Will Smith And he said you Get to a point Where?

00:28:28: You've actually achieved what she can achieve on earth.

00:28:31: and he was talking in terms of the movie star and He said then there's nothing.

00:28:39: and i thought But then what are you supposed to do?

00:28:42: Maybe, You've got the point where now you're supposed live in your true purpose.

00:28:46: What is that?

00:28:47: maybe it's not what you thought It was.

00:28:49: I don't think you ever get a place Where like fine thumb.

00:28:53: and

00:28:54: Yes yes Okay i Think we have everything on The table.

00:29:01: Now We need To Play with it.

00:29:04: so Do you want to know what I see for space?

00:29:07: but my ideas are

00:29:09: yeah.

00:29:10: So I love the attachment part.

00:29:15: I love that is stabilization and then normalizing part, what you said about... Where do we have it?

00:29:27: You didn't say exactly bad but more or less you said putting yourself in tiny containers.

00:29:33: this was the thought i had while were talking like putting your self into two tiny containers And no one else does not!

00:29:42: And then you become the villain, yourself and also like the loop.

00:29:46: You're creating all that time.

00:29:47: so when I think about space now with everything i know about it?

00:29:51: Also what we are talking about in last couple of minutes It's...I Think Space is The Actual Place and can be All or Nothing Like it Can Be The Physical Room which Is silent, like nothing else.

00:30:07: It can be the entire universe.

00:30:09: it can't be everywhere because it exists within you.

00:30:14: I see as a physical space that exists in yourself.

00:30:19: and this is where they finally stopped living a life too small for them.

00:30:24: So they stopped trying to fit into these tiny containers.

00:30:29: They stop building walls that protect themselves from things made up in their mind and start returning less.

00:30:40: the life I'm living already, it's nice.

00:30:49: It's okay!

00:30:54: You can't have all these things and so space is not that you become more while being in

00:31:02: there.".

00:31:05: Yeah...it's like releasing reality no longer who you've been able to hold but the version of yourself knocking at your door?

00:31:16: Yes, yes.

00:31:17: And what I see as a visual symbol for example?

00:31:22: it could be the walls but i wouldn't do it in a way of like container wall...I love the picture with that you have the entire castle and your just staying here bedroom!

00:31:33: But it also can be a ceiling.

00:31:35: they are knocking on more or less Like not to- I wouldn't say like you're reaching a ceiling an income ceiling all the things we've already heard.

00:31:45: A ceiling in terms of the air gets thin.

00:31:49: The higher you go, the more success you have... ...the closer to get into a ceiling and then it gets thinner.

00:31:57: And we need break this ceiling because there is everything at the same time.

00:32:07: There you can be yourself, there you can succeed.

00:32:11: You can manifest anything that you want and create your own reality actually.

00:32:17: And another thing I was thinking about... If you wanted to add something somewhere just stop it.

00:32:24: because my ideas are so exciting!

00:32:28: Because when i was preparing for this episode because it just created a fictional campaign for MS, what they would do if they were to build or host a conference for female entrepreneurs.

00:32:45: So sometimes I think my brain open up space?

00:32:49: What would I do with that?

00:32:51: and so I spent some time with the MS brand actually And when was thinking about space It reminded me of MS in way.

00:33:03: They don't promise more.

00:33:05: It's not about like, More and better or it is better!

00:33:08: Like that only MORE or more colorful Or a statement or this or that...it´s about refinement.

00:33:16: It´s taking what we already have And making even better Making feel better, make look better good wine, more or less.

00:33:29: We are letting it unfold and this is what I was thinking about when iI was thinking of space.

00:33:34: It's like...it feels like the refinement for The human being you've already become Like a work in progress your entire life.

00:33:45: And there you get like.

00:33:47: There's the space Space as the actual space where we refine everything but changing everything.

00:33:56: It's about the refinements of making it something you actually want.

00:34:03: I have more, do you want to hear more?

00:34:06: My brain sort-of stopped the train when you said a business conference for Hermes and i was like...I hope she is going to pitch this to them!

00:34:17: Anyway carry on!

00:34:20: Yeah also have masterminds for Coca Cola.

00:34:22: maybe they will also do that.

00:34:25: Thank you.

00:34:27: But there you go, do it!

00:34:29: That sounds brilliant.

00:34:30: There's a lot of this cross-pollination these days.

00:34:34: It is.

00:34:35: We

00:34:35: heard that feedback from Cannes Lions.

00:34:40: Good to know

00:34:42: Just saying

00:34:44: And I love the direction we're heading also inside this episode because what i see for space It's so amazing.

00:34:53: You'd also run a conversion event, which I wouldn't call a conversion even though just wanted to name it that way is all that everyone listening knows what i mean with that.

00:35:02: could be because they are like black envelopes chainspond vibes and there was this one line your current reality no longer large enough to accommodate who you've become And then you have X days to locate.

00:35:20: failure to do so will result in repeated patterns, emotional frustration.

00:35:26: So you can be like this... You would get your agent's message more or less and I don't know the word but it is a task that we have to fulfill.

00:35:39: Your clients are agents.

00:35:40: they get these black envelopes.

00:35:42: This is our next task for the next X days And then you can upsell them into space.

00:35:49: Great minds think alike Ramona.

00:35:52: So at the game I had an AI agent who would say welcome to The Game, your mission yeah and say things like this to them so they would always unlock levels.

00:36:08: So good.

00:36:12: I love it and also with everything we already talked about around space It would have even more ideas because there's so, so much to it.

00:36:20: i Would want to tie it back To the storyline so that we can leave With this story line?

00:36:27: Because when we have a storyline And this is why I love The comparison two movies in series We had the production house so we do all these things.

00:36:36: we do on-site productions at the same time more or less just the results of my entire thought process.

00:36:42: So, the result of what it means to work with me because this is what you get to see but it's what happens beforehand in an entire campaign where videos are one part of that.

00:36:52: and when I create launch campaigns... When we go into those things.. And i love them cinematic launch campaigns not beacause they're trailers & teasers They ARE But its'nt like the thing which makes them cinematic.

00:37:03: It´s a storyline.

00:37:04: Because when u have the story line Everything comes so naturally, because the entire messaging comes afterwards.

00:37:12: It more or less unfolds itself Because you don't even have to think about it.

00:37:15: You could... Or when we would think of the loops as the villain Okay Of course We're gonna talk About The Loops.

00:37:22: When we Have The Walls When we have The Ceiling and All These Things The Entire Message or the Entire Language Around The Author Just it's there naturally.

00:37:34: So when you think about space and all the things we already talked about, When I say storyline what would you personally say?

00:37:42: It is like The Red Freds We were talking About.

00:37:46: You know this Is something i have been thinking about because i write screenplays And they tell story.

00:37:56: its so funny Because i will always separate the two industries but As a screenwriter, I always have to sit with the element of surprise because audiences are so... and it's on social media as well.

00:38:10: They're so conditioned quickly to expect or i know what she is going.

00:38:14: say..I've seen that hook fifty million times!

00:38:17: I know where this is going but boring boring.

00:38:20: So in my brain there's always an element of suprise like What aren't you expecting?

00:38:26: We consume information.

00:38:29: say this to you in a way, I call it the slap.

00:38:32: That will slap the shit out of you and make you go wow that's new.

00:38:37: so when you ask me that my brain is like sitting going hmm i don't have an immediate answer.

00:38:47: I think we have so much on the table right now and usually, we always have a storyline at the end of The Campaign Room.

00:38:53: Yeah!

00:38:54: Today i will bring in what I see...I'll just tell you in a second but I wouldn't finalize this storyline today inside this episode.

00:39:02: actually because ...i feel there's SO MUCH to it.

00:39:06: We could go with a storyline which is more or less like.... I don't want to call it standard Because when we think about offers like this, masterminds.

00:39:18: Even though it's not a classical mastermind when you think about the industry people don't even think of our storylines.

00:39:23: so It is not standard at all.

00:39:25: but that same time

00:39:26: Well This Is You Breaking The Loop Because Your Saying Hey Snap Out Of This Loops You're All Doing And I'm Going To Bring That In.

00:39:36: Now to me it makes complete sense what your doing.

00:39:40: because If you think about commercials on TV and the jingles that stick in your or the visuals, then if you create campaigns they sticky like... You make them sticky.

00:39:54: but you've come into an industry where things have always been done a certain way.

00:39:58: And so at first you're mad until you are genius!

00:40:03: Yeah yeah I think we could talk the entire day, I love it so much.

00:40:12: And i think we definitely should after we finish the recording and when I think this storyline which would be more or less like a standard story line also...I don't want to call that standard but..but I don't see it as mean storyline for space all right?

00:40:29: But I think it's like a good point to start is at the loops you're creating.

00:40:35: Sorry,

00:40:39: tell me.

00:40:41: Is it a series or what then?

00:40:43: It's the loop.

00:40:45: Okay There is something that you just said.

00:40:50: I've seen this before but actually do remember those books That she could get when we were childs and Then it depended on What You chose as to what happened.

00:40:58: Yeah Ok ok.

00:41:01: ok We are onto something here.

00:41:05: Ok...You choose the loops your living and you choose whether you lift them or outbreak them entirely.

00:41:14: Do remember that film with Gwyneth Paltrow sliding doors?

00:41:18: No

00:41:19: Oh, You have to watch it!

00:41:20: Okay Watch It With Your Boyfriend.

00:41:23: I will.

00:41:24: You Have To Watch It...it's this Gwynneth Peltrow is a rom-com.

00:41:29: its so fun.

00:41:31: okay definitely we'll watch it And i think We should keep That in mind.

00:41:37: for the campaign.

00:41:37: Yeah, like you choose.

00:41:40: You always choose the loop or you chose to break out of it and I think this is where the entire conversation can be about because what a more standard storyline would be in Is more or less?

00:41:54: Like you You've built alive.

00:41:58: Where are you too big for life?

00:42:01: if created your two big for reality you're creating even though This is true be a insane campaign created around, I still think it's too small for space.

00:42:14: This is the difficulty

00:42:14: that I'm having And definitely...I will run through in my head and send you an audio message when i have it but we are onto something here right now.

00:42:28: It so good!

00:42:32: Just to wrap this episode up Space The author just went into it during the last couple of minutes, is that we see an offer so big on global level.

00:42:48: It can't be sold in a way like this.

00:42:51: is my twelve month mastermind where you learn XYZ!

00:42:54: This is for YOU.

00:42:55: if and why we need cinematic campaigns.

00:42:59: Why do I have to think about things bigger?

00:43:05: The moment we nail the space storyline.

00:43:08: And I'm so sure we will, because we already have it to like sixty-seventy percent in a moment when they let's two hundred percent is the moment where spaces everywhere?

00:43:22: It all ready is and then people are going talk about it that there was no way around.

00:43:28: There's No Way To Not Get To Know About It!

00:43:31: This Is The Power Of Storylines What i love most about todays episode.

00:43:37: It fits so perfectly well that we opened up so much space on how you can think of us while talking about space.

00:43:47: Yeah, it's remarkable your work Ramona!

00:43:49: Remarkable.

00:43:50: Thank You So Much!

00:43:54: Everyone listening right now I think there are many people like okay...I fell in love with Rainer.

00:44:01: How she talks, how her vibe is.

00:44:07: If people want to get in touch with you or talk about what else they offer where's the best to find

00:44:16: it?

00:44:16: Oh I'm on Instagram The House of Frequency and Fortune.

00:44:21: You'll see me playing there.

00:44:25: Perfect, we will also link all of that inside the show notes.

00:44:29: The Instagram and every other link you want us to link there.

00:44:33: And Reina I had so much fun having you in the campaign room today!

00:44:39: And i can't wait To see this all come to life.

00:44:44: It feels like most special episode to me, actually.

00:44:48: From all the ones we've already recorded because it's the first time... I love this so much!

00:44:54: We keep The Loop open Because It is So Much Bigger Than Something That Can Be Created In Just Thirty Minutes And This Is Why I Love This Episode.

00:45:04: Thank

00:45:05: You For Having Me, Ramona

00:45:09: I enjoyed having Reyna inside the campaign room so much and it showed me one more time how important a good story is for every launch, because that's exactly what makes it more dangerous to not buy from you than doing it.

00:45:24: And if you've listened this episode and wondered about your offer as storyline and therefore the cinematic touch would move right people at.

00:45:38: So exactly how you can create the launch before the launch, which makes people wait for you to drop the offer.

00:45:44: Which is the biggest advantage you could create For your launch.

00:45:48: because then the launch stops being a kickoff and starts being The payoff.

00:45:54: or the infos around the eleven dollar cinematic launch playbook You can find in the show notes see there on next episode.

00:46:02: In best case we see us inside both.