How to make your methodology bigger than you – The Campaign Room with Hannah Rose Cluley

00:00:00: If you developed your own methodology and want to see how you can make it bigger than yourself, therefore massively increase the impact.

00:00:07: This episode is for a year.

00:00:09: welcome with me today's guest The stunning Hanna Rose Clulee.

00:00:14: Hanna is a multi-seven finger business mentor and founder of the House Of Overflow A global brand new movement pioneering in the future of feminine wealth leadership and expansion.

00:00:26: She is creator of the overflow tapping method combined finding EFT, nervous system regulation identity elevation and business strategy to help women create extraordinary levels of success without sacrificing themselves in the process.

00:00:41: And this exact method will play a major role inside.

00:00:47: Welcome to the campaign room.

00:00:49: Today I have a special guest with me and i already had an amazing campaign idea for her offer or better said, for certification which am actually really excited about.

00:00:59: but before we dive right into that welcome Hanna!

00:01:04: Im happy you're here today And let us know Which offer did u bring?

00:01:11: Hi, thank you so much for having

00:01:13: me.

00:01:14: I brought my overflow tapping certification which is one of my main signature offers and i've been running this For two years now.

00:01:25: we've had...I think a hundred and ten plus people graduate

00:01:29: And..i

00:01:30: have never done any proper sort of branding around it.

00:01:34: So when I was speaking to Ramona about this It's the perfect thing to bring forward and I'm very intrigued, see what we have.

00:01:44: To go through!

00:01:46: I love this so much because having more than a hundred ten people already graduated without thinking like the storyline, I only can imagine what becomes possible when you then do that, because i love this offer.

00:02:01: I already had a glance on the sales page and it's something so much needed!

00:02:06: So let us know about certification itself – who is it for?

00:02:11: Why should people join?

00:02:13: Give us a short wrap up of what it is all about.

00:02:17: The certification is a training where I teach people my own methodology, which is based on EFT or tapping as lot of people will know the emotional freedom technique.

00:02:32: However... So i was trained in this many years ago actually now and I guess i should share a little bit about my background as well.

00:02:44: So before going into coaching, new yoga teachers to become yoga teachers.

00:02:58: And so I have this awareness of what a training requires, if people are able to go and hold space essentially?

00:03:06: So when i trained in EFT ,I saw quite big gap between the way that I was trained and then how it was taught...and could see they weren't graduating from it ready-to-go or holding space for their clients.

00:03:21: So I combined this with my own work that i was doing because EFT is more around just letting go and releasing.

00:03:29: And whilst that's amazing for most people, for entrepreneurs ,for leaders .

00:03:34: For people running businesses we want to go beyond Just Letting Go right?

00:03:38: We want to expand our capacity...we want to you know become a newer version of ourselves..We Want To Behave Differently!

00:03:45: ..and so I combined all those things together and created the overflow tapping method, started using it with my clients.

00:03:53: And people started asking me when are you bringing out your own training?

00:03:57: I want to learn your way of doing it.

00:03:59: so a sort slapped together the certification, which is a very Hannah Rose-cluely thing to do.

00:04:06: Is like get questions from people and then respond by being right.

00:04:10: okay let's put it together.

00:04:12: I launched two years ago.

00:04:15: we had fifty go through first round.

00:04:17: that was insane for any person who holds space so you could be yoga teacher or coach mentor.

00:04:31: I've had people who are like reflexologists and masseurs, so many different... basically any industry where you hold space for people.

00:04:39: You want to not only be able to hold yourself through the blocks or things that come up but also do it with your clients.

00:04:49: It makes me proud when i think of all those people.

00:04:56: And why did you decide to do it?

00:04:58: as a certification?

00:04:59: Because you already would have the possibility to just train people so that they can use for themselves.

00:05:06: When I understand this correctly, It's also because of their own clients who lead them through transformation.

00:05:12: So what was your reason behind all

00:05:14: these things?

00:05:15: That is really great question!

00:05:17: A lot of times i could see how i could hold my own client their own blocks and through their own wounding really, in like being triggered by things.

00:05:30: And then they would ask me questions of my client.

00:05:33: when you're a business mentor You do get these questions of can help with this situation.

00:05:41: without the training anything that I'd say it wouldn't be.

00:05:47: It wasn't really ethical of me, to be honest.

00:05:50: To say like I would hold space in this way because without the training people didn't know how.

00:05:54: and i also really want the world... Like The way that I see it is a ripple effect And I want everybody no matter who you are..to heal from the things That You've gone through.

00:06:08: My focus Is on women in business but doesn't mean other People Who aren't Women In Business shouldn't get This Training as well.

00:06:15: so That was a huge part of it.

00:06:18: And then I would also say that just from a business perspective and from a volume perspective, It's very clever to have some kind of methodology that sort of lives outside of you.

00:06:27: So my goal is the eventually other people run this certification and i'm not even part Of it.

00:06:33: like that's kind of The bigger picture.

00:06:39: I know that overflow is a big part of your brand, like the word overflow.

00:06:44: The feeling overflow...the state of feeling the overflow!

00:06:48: Why?

00:06:48: It's also inside the tapping certification.

00:06:51: so why it's the overflow?

00:06:52: tapping certification and what does overflow mean to you personally?

00:06:57: and also maybe how would you describe overflow without using the word abundance?

00:07:02: Oh

00:07:03: that's a good one but not using the words abundance.

00:07:05: i like The reason why, let's start with what overflow means to me.

00:07:13: I have just for a very long time in my business.

00:07:16: i'm a visual thinker and a lot of my ideas through visuals, and so for very long time I was continually obsessed with the idea of champagne fountains that are used at weddings.

00:07:33: With this idea you pour into top glass.

00:07:38: then once it is full Obviously the overflow, right?

00:07:42: That's technically what it is.

00:07:44: The surplus goes into all of the other glasses and I really saw this visual as like that.

00:07:50: top glass Is essentially you As a leader or somebody running your business.

00:07:56: when your cup is full When you're healthy when you're healed when you have enough Of what you want health joy happiness money All these things You have literally, physically no choice but to then move more of that goodness into other people's cups and so on.

00:08:15: And it is like this expansive piece because I believe a lot of people are raised with an idea of scarcity And I think one of the main reasons without getting political, The planet is the way that it is.

00:08:31: It's because people have scarcity.

00:08:33: so a lot of people Have that money, have that wealth and they contain it.

00:08:38: They keep to themselves out of fear Whereas if we're looking at from an overflow angle or lens When you what need You then give others.

00:08:49: That really like the premise Of my business cause i don't ever want People.

00:08:56: You know, I've never been that person of like.

00:08:57: take the shoes off your feet to give to somebody else.

00:09:00: So now you're in pain.

00:09:01: Like that's never been my premise.

00:09:02: It's like you give yourself what you need and then from that space of being grounded Then you have more than enough to give others.

00:09:11: And so That's really where Overflow as a word was brought into My business A long time ago Now i think a lot longer Than The idea Of the certification.

00:09:24: And then with the overflow tapping method, it came from this space of like step one heal your shit.

00:09:32: Step two regulate because when you heal often you're dysregulated.

00:09:36: Step three expand go outwards and then step four elevate level up step-up.

00:09:43: Because of that's growing and expanding there is more room.

00:09:48: so creating an over flow within yourself spills into others

00:09:53: which also fits perfectly well to the ripple effect with a certification.

00:09:57: So it's like, there is this red thread already?

00:10:00: Which I love!

00:10:03: And...

00:10:04: A few more questions so that we then have everything on the table.

00:10:07: but i've already had such great idea for the certificate and they're loving them very much.

00:10:14: What would you say changed in your own business at the moment?

00:10:18: You learned the tapping, you learn the EFT and then you realize okay there's more to it.

00:10:27: I want add another layer.

00:10:29: I wanted do like More in my way And i also definitely want bring into business and clients work.

00:10:35: So what is that thing changed most?

00:10:40: When was this moment?

00:10:42: because For me, I had been doing the tapping and the EFT work for a few years with both my therapist And another business coach that i worked with for a couple of years.

00:11:03: a breakup in May of twenty-twenty four, I broke up with my long term partner and i just for some reason was glowing.

00:11:29: And you know we're on good terms.

00:11:32: everything is good!

00:11:33: We definitely won the right fit for each other...and because of this releasing it obviously it was very painful..I did a lot of tapping to support myself.

00:11:44: it was a very, very tough period.

00:11:46: But I think the letting go of that relationship which wasn't serving me gave me some space to welcome in other things.

00:11:55: and so when i instead of just turning to only like releasing the sadness but inside also is like right what do I want?

00:12:02: Instead!

00:12:02: Like What Do I Want To Bring

00:12:04: In?,

00:12:05: I Just Completely Changed As A Person And People Would Come Up To Me what have you done?

00:12:11: Like, your glowing.

00:12:12: You look insane and it was just a very bizarre experience which is obviously great because I felt really good My business at the time...I went from like thirty to fifty k months To three back-to-back six figure months.

00:12:26: It's been an insane time for me Because i'm doing my work to hold more And not only heal but also like increase my capacity.

00:12:39: Like I remember at this time as well, i had a really difficult situation with a client-a private client.

00:12:46: it was really challenging.

00:12:48: setting boundaries with her...I ended up having to release her and just holding myself through that for example but also growing through it right?

00:12:59: Not being angry not releasing but actually almost becoming a better person.

00:13:04: I grew so much and all of those things made me realise how powerful the work really was, i suppose.

00:13:17: And what did change?

00:13:18: The moment you then also did that work with your clients... So you didn't only do it yourself or for yourselves but you implemented to your work like containers in your masterminds through one-on-one work!

00:13:33: just explode exponentially in terms of their income for the most piece.

00:13:37: I remember one client, and it wasn't even like... It would take a long time!

00:13:43: One client.

00:13:44: we had our one-to-one call.

00:13:46: she was feeling really stressed A lot.

00:13:49: her discovery calls that she'd heard last couple weeks have all been no's And you could tell they were feeling rejected about it.

00:13:57: She felt as if not good enough and she was stressing we did a tapping on a call and then she took that recording, and redid it a few times.

00:14:08: And I think that she had like seven one-to-one clients in the next week say yes through discovery calls or something Like It Was Crazy.

00:14:17: Another client...I remember She made like a million dollars In A Year Through One Of Her Businesses Not Even Both of Them But Just Through One of Them Separately.

00:14:28: It was also the effect of the smaller tappings.

00:14:31: I think one thing that people loved about the tapings, is sharing online whether it's in a one-to-one situation or personalised or if there were tapping challenges they would find even just doing them daily getting such huge transformations all around.

00:14:51: and thats when people started asking for... me to do a training because people obviously wanted to be able to do it for their clients as well.

00:15:00: Okay, amazing!

00:15:02: All of this fits perfectly with the ideas I already came up with.

00:15:08: on one hand i all knew some things about your brand and then on the other hand ,I had a look at the sales page and went into another direction when people would expect maybe so what's in my head?

00:15:21: What am thinking ?

00:15:24: So when I listen to you and also, when I had a look at the sales page.

00:15:30: I actually don't think that your selling of certification we both know it's like The Vehicle but its all something people are mostly on their head or ooh!

00:15:39: i need another certification.

00:15:41: ooh!!

00:15:41: i need Another Qualification.

00:15:43: This is Something People Love To Buy And I Think The Thing That You Are Actually Doing With Overfloor Tapping Certification Is that you're giving women ownership over one of the most valuable assets in a business, like the ability to reliably create transformation so they can make sure their clients actually get the transformation.

00:16:07: That is not only about talking and asking questions or saying okay we are now together at this room but maybe do your homework then everything turns.

00:16:19: But they're smart like the reliability and that can not guarantee the transformation, but they can give people everything.

00:16:25: They need to actually go through the transformation And therefore when I become a woman who is trusted with transformation at only with information not only with knowledge, but leadership and experience.

00:16:41: I think this is something that's so powerful because what we could do as a certification was to go into the direction of expanding your capacity.

00:16:55: you get to hold more.

00:16:56: You will know how to hold the money that is running into your business and why.

00:17:01: all of this is true, This is exactly direction most people would go in too because it's an obvious thing to do.

00:17:07: And with other things I bring into the campaign room With ideas for certification.

00:17:13: i have in mind That people already connect you with tapping So they already know Hanna Overflow equals tapping because you do so many great things with it.

00:17:24: May be when you're speaking on stages and let people tap, may your videos which always blow up or I see them they are always blowing out like where you guide people through a short-tapping of social media.

00:17:36: So the connection between tapping is already given.

00:17:43: And therefore when it comes to certification i actually would sell this certification but not in way off.

00:17:50: you get the certification, but in terms of... You get to install an asset into your brand that then can or which you then can rely on for the rest of your career.

00:18:03: Which brings and upgrade every single thing you do at every offer into a marketing experience and client results.

00:18:13: because this is one thing where I love the champagne fountain.

00:18:19: So, over... The certification is like a champagne bottle and you get to then actually get the champagne into glasses.

00:18:28: And this how i see it's more like an asset that you bring in your company because investing into the certificate just makes sense.

00:18:41: It wouldn't make sense not doing

00:18:43: so.

00:18:43: That was brilliant even when.

00:18:47: What did you say?

00:18:48: You said like, you...you're selling.

00:18:50: Like there was something that you said about how your becoming a conduit or something for transformation which I think is really powerful because obviously i know from conceptual level but it's right to be honest with myself and have sold in the past way more of this perspective.

00:19:16: this is actually really showing the client that they become a vessel for transformation as powerful

00:19:32: picture because then they get to realize, okay I can do this for myself which is great but also i bring it as an asset into my company and did some research.

00:19:45: Just have a look at that.

00:19:47: so don't mess up like in real estate stocks or precious metals there's one thing called appreciating assets And this is exactly what the certification is, because at that moment I get to learn all these things.

00:20:07: I know the certifications are eight weeks long and during those eight weeks it's like okay...I work on myself!

00:20:17: Or release or expand or tap so much to train with me first before training others but in a week span of time where you really get into the tapping in a way I personally get into overflow.

00:20:33: Yes, I for myself then also as an entrepreneur get into this overflow state and after these eight weeks it's being installed as an asset into my company And from there It starts this ripple effect not only for your company Not only for the topic but also for my own company.

00:20:52: i start My own ripple effect with The certification as the appreciating asset, because the more I use it.

00:21:00: The more I install into my brand, the more It affects the value of my brand or work and client experience with my clients results.

00:21:08: And therefore first investment that i did to get this certificate is nothing compared To what actually built by having and using it.

00:21:20: Wow!

00:21:21: Yeah its a multi faceted appreciating Asset.

00:21:25: you yourself as the person, exactly what you said during the eight weeks.

00:21:31: People do drastically shift and it's so interesting because I've had...I'm thinking of one of my clients Panima who she lives in New Zealand bless her!

00:21:41: And she would literally wake up at like four a.m to make the calls for the certification.

00:21:46: She was so committed and she messaged me afterwards, a lot of her content had started going viral.

00:21:54: And obviously we don't cover anything about content within the training.

00:22:00: but she said it's so much is the tapping because I'm more open!

00:22:07: So there are many different ways that does appreciate your business in.

00:22:12: it grows far beyond the eight weeks, I think that's not just for you as a human if you're doing it but as you said.

00:22:20: For your business?

00:22:21: For your brand?

00:22:22: Your marketing and then of course for your clients like...I very much see from this sort of like i guess altruistic perspective..of like....i want this method to change the world!

00:22:37: Yeah, yeah.

00:22:37: And I think that the best angle or this storyline That is like running for everything.

00:22:43: it's actually like getting this asset into your brand Because then you can create the impact You actually want to create.

00:22:50: and then we have this ripple effect.

00:22:51: We have The overflow tapping certification.

00:22:54: that starts the ripple effect.

00:22:55: Then you hand over two people the champagne bottles inside the certification?

00:23:00: and that exists of the glasses during these eight weeks.

00:23:07: And then afterwards, they can just pull out a champagne into the fountain and everything starts to

00:23:12: overflow.".

00:23:13: Wow!

00:23:14: I could almost like see...I can actually see the visuals of it taking place—and i think you've really nailed something very important that I wasn't seeing within…within the branding.

00:23:30: Yeah, this is amazing.

00:23:36: And one more idea because I'm also such a visual thinker and i love the champagne fountain!

00:23:41: And... ...I also see another.

00:23:44: it could be a content series or something like A Traylight Could Be Something Like A Short Film Things We Do.

00:23:51: This Is The Way I Just Think It could be called the portfolio.

00:23:56: And then it's not that there is a woman who opens her portfolio and instead of stocks, you see the overflow tapping certification that increases in value day by day.

00:24:09: So you have that graph where the certification grows to revenue every single day, and then it's like... You could have women talking and they talk about stocks and how they invest.

00:24:20: And there is this one woman I just found her best investment ever!

00:24:24: I invested into the overflow tapping stratification.

00:24:26: This was how much she grew over the last couple of months.

00:24:29: so we also had a comparison between things or people already know it does make sense to invest in them.

00:24:42: And then, of course the same I invest on stocks and all these things.

00:24:48: i also invest In this certification?

00:24:52: And I don't know...I think It's not the Same because in German when we would take The tapping is Also Called EFT Right

00:25:07: Yeah.

00:25:07: And

00:25:07: it's so funny because I don't know if it's just the short form in German or not, i suppose is but in german all these stock things are like a certain part of some type of stocks would be EFT

00:25:21: Really?

00:25:21: That sounds good!

00:25:23: So there will work even better.

00:25:25: But when we compare with stocks We had this portfolio you could create something that Ooh, that is so strong.

00:25:35: Which tells the storyline in such a beautiful way because it's such daily life situation more or less.

00:25:45: and then on the other hand you could work with the visual of champagne fountain which is abstract as powerful Then have like both worlds more or less combined.

00:25:57: And then when we would do that in some forms, it will be with the portfolio which also has a champagne-like symbol so that you could connect but can work well.

00:26:08: and the underlying storyline is an appreciate asset to bring into your business increases value over time And so not investing in it doesn't make sense at all.

00:26:23: because especially as a woman who wants to create impact, want to create a real effect with her work.

00:26:28: Who wants to be the women who is trusted with transformation?

00:26:31: The overflow tapping certification Is just the next logical station on your journey.

00:26:38: Wow I love this and i was seeing like I think it's one of the Kardashians or like Kris Jenner, maybe.

00:26:48: I can just visualize her being sat at a desk who uses an advert for it.

00:26:52: also there is an ad or something and i could just visualise how they handed this portfolio as fold.

00:26:57: to be like.

00:26:57: This Is The Best Return Of Investment I've Ever Seen.

00:27:00: So I Totally See The Vision And I Might Obsess With That.

00:27:02: I Think It'S Brilliant.

00:27:03: Love It!

00:27:04: Love It so Much Hannah.

00:27:06: Thank You SO much For Bringing The Overflow Tapping Certification Into The Campaign Room.

00:27:12: I am so excited to see this campaign coming to life because there's so much in it and i'm pretty sure that there are many people listening right now or watching on youtube.

00:27:21: And they're like okay, this doesn't make so much sense!

00:27:25: But also feel it...I want you be part of the certification.

00:27:29: where is the best way to get in touch with you?

00:27:32: Where do people find you?

00:27:34: Definitely Instagram will.

00:27:36: I don't think the link is currently up in the bio because we're prepping for the next round.

00:27:43: It's not officially launched yet, but if you want to get it starting at the end of September so not that long...not that far away!

00:27:50: So you can DM me and i'll get back with the link and details after I've taken on all of Ramona's feedback and reshifted the messaging.

00:28:06: brilliant, and I feel lit up with excitement because...I mean i knew that it was going to be amazing if its coming from Ramona but yeah.

00:28:18: Thank you so much for bringing the certification into The Campaign Room!

00:28:20: It was so fun.

00:28:22: we will put your Instagram link in the show notes.

00:28:26: Thanks

00:28:28: Ramona, thank you.

00:28:30: I enjoyed having Hannah inside the campaign room so much and it showed me one more time how important a good story is especially when you have your own methodology that you want to make truly known.

00:28:42: if you've listened to this episode and wondered How You Yourself Could Give Your Offer A Storyline And therefore The Cinematic Touch That Would Move The Right People At The Right Time i invite you To Unlock The Cinematical Launch Playbook In There!

00:28:57: how you can create the launch before the launch, which makes people wait for you to drop your offer.

00:29:02: No matter if you're selling a certification, a mastermind or want people to sell on your overall brand.

00:29:08: all of the info's You Can Find As Always Inside The Show Notes See There Or In Next Episode.