How dare you play small? – The Campaign Room with Anna Rogers

00:00:00: If you're either about to launch a book because we have so much to say that the world needs to hear or if your are woman who has like this little girl inside, The Good Girl Inside.

00:00:10: Who says yes when she actually means no!

00:00:13: This episode is for YOU aka this episode is every single woman on this planet Because We ALL Have That Good Girl inside due society and how we grew up.

00:00:24: It was always easy.

00:00:25: it's always quote unquote right To be nice ,to be quiet to be good-to-have, and it's every grown up woman's job good girl.

00:00:35: Which is why I love today's episode with my guest Anna Rogers so much!

00:00:40: Anna is a four times founder, coach speaker and soon-to-be author who helps women turn their delusional dreams into bold decisions.

00:00:47: she shares her musings on ambition identity and breaking all rules on Instagram and sub stack.

00:00:53: So if you're either planning to write a book or are finally done being the Good Girl take your seat fasten your seat belt and enjoy this episode.

00:01:04: Welcome to the campaign room.

00:01:06: This is not a traditional podcast, and I review every episode.

00:01:08: an amazing woman walks into this room with an offer And today i have A very special guest Anna.

00:01:17: what did you bring Into The Campaign Room Today?

00:01:24: launching a book.

00:01:25: I actually just finished writing the manuscript three days ago and it has been something that i've been working on for last sixteen months, so I am bringing in that!

00:01:38: And I'm excited to get your creative genius and your eyes on this book...and the book is called How Dare You?

00:01:48: The ex-good girls guide to breaking the rules.

00:01:51: And this is like dismantling good girl conditioning that I feel a lot of women can relate and resonate

00:01:57: with.".

00:02:09: have spent some time with your book and asked the story around already, but for everyone listening.

00:02:14: Who did you write it?

00:02:15: For who is like a target audience or that book?

00:02:18: Who Is The Person You See Sitting On The sofa Reading That Book And Having Like The Biggest Breakthroughs?

00:02:26: What's interesting is when I first started writing this book It was never meant to be what it is now.

00:02:34: I first initially, i'm like you know what?

00:02:36: I'm gonna write a book and it's going to funnel towards my coaching

00:02:39: offers.".

00:02:39: And then I realized that this book has been the book that has been inside of me for so long because this is...I resonated with being The Good Girl For So Long!

00:02:52: I was A People Pleaser had a hard time setting boundaries always said sorry all these things.

00:02:59: it wasn't until I started writing this book that i started speaking to so many women and everyone can relate to this because as you know we're all raised in like, as girls were told be good.

00:03:12: Be quiet people don't ask too many questions just sit down!

00:03:15: And so that has raised a generation of women who don't know how to ask for what they want.

00:03:20: Who...don't know How To Set Their Boundaries All Of These Things.

00:03:23: So I feel Like This Book Is For Women out there who struggle with people pleasing, but also would like playing small and who are still operating from the inherent rules that they have been passed on of how they should behave.

00:03:41: How you know.

00:03:42: this is what you need to do to be accepted all these things.

00:03:46: So You mentioned it already a little bit about What Would You Say Is The Biggest Reason This Book Has To Exist?

00:03:55: I think

00:03:59: When women are true to what they want and allow themselves to be their most beautiful authentic self, when they're no longer playing small or bound by the rules of society expects from them.

00:04:18: They become dangerous!

00:04:20: Women who became dangerous is so powerful because they start to become proof of what it's possible when a woman actually goes out there and does what she wants with her life.

00:04:32: And, I've had so many incredible stories from my own life about how I started breaking free from the good girl conditioning... What has happened?

00:04:44: Where did that have brought me?

00:04:47: I love that.

00:04:47: you said women became dangerous!

00:04:49: The main idea I actually have for this campaign.

00:04:54: So we're coming back to that in a few minutes, i'm so excited about it.

00:04:58: already told you that I love the title but I love her name.

00:05:01: how dare your How did You decide?

00:05:04: For That Name?

00:05:05: where does It come from?

00:05:09: It's really interesting because when I first started writing the book I had A completely different Title and...I wrote down a part, and then in that part I was just like when you decide to start changing your life.

00:05:23: When you decided to start dismantling the good girl conditioning not everyone is going to agree with you.

00:05:29: some people will say how dare you question the rules all of us have silently been accepting?

00:05:36: How dare you actually try play bigger game?

00:05:42: But the interesting part is when you start daring to do this, The question starts to shift because other people will start going.

00:05:50: hmm.

00:05:51: How dare I?

00:05:52: People please in this one life i have on earth how dare I not actually play to my biggest potential?

00:05:59: and so When I wrote that like Paragraph or that phrase down ,I was just Like... I Have To Change The Title Of The Entire Book.

00:06:08: I Was Just Like This.

00:06:08: Is It?

00:06:09: it's Like.. confronting.

00:06:12: I want women to read the book and be a little bit triggered, so i told it's like... It's a little of a memoir but at the same time its like.. A manifesto answer!

00:06:26: I'm breaking down The Good Girl Commandments But I want them To see themselves in my story And go, huh?

00:06:33: I do this too.

00:06:34: This is something that I Do In My Life questioning them, like how dare you play small?

00:06:39: How dare you follow these rules that you've never questioned to... You've never thought the question because your too focused on trying be a good girl.

00:06:51: And so when I wrote this phrase down i'm just like yes!

00:06:54: That's it.

00:06:54: title.

00:06:56: Mmm and its so genius.

00:06:57: because what do think about me?

00:06:59: Because he said shifting the question into the other direction.

00:07:03: because then every woman who read that book, becomes an ex-good girl.

00:07:09: I imagine running through a day like in your day to day life and asking yourself this all of the time how dare you play small again?

00:07:18: How dare you say sorry for the firtiest times today even though we didn't want it!

00:07:26: It can become a mantra go through life, through day like every single or for your day.

00:07:32: Like three sixty five and I think this is an amazing not only title but therefore an amazing thing that becomes part of a daily life which is so beautiful!

00:07:43: And we already talked about how many women are conditioned in that way?

00:07:50: How do they get raised?

00:07:55: Worldwide it seems to be the same.

00:07:57: I'm originally from Germany, you're originally from the Philippines.

00:08:00: then we know a lot of English-speaking people and i think we've both connected worldwide with so many different women from so many countries And It's always...it seems like they are always the same!

00:08:16: The reason why you wrote that book in first place Or what I suppose that they had to be was like this moment where you realized That you are the good girl or that.

00:08:27: You have been The Good Girl do you remember?

00:08:30: That realization moment we're like, okay Okay now i got it until he thought not further.

00:08:39: yeah Like and You know, I-I know this scene.

00:08:45: so specifically because... ...I described it in my book.

00:08:50: I remember at that time I was working in the Philippines—I was in my early twenties and….

00:08:55: …I was working two jobs thirteen hour days!

00:08:58: —I was barely making a thousand dollars!

00:09:01: My–and

00:09:02: I was sitting in traffic driving to my second job because my first job didn't pay me enough And in my head, I had followed the rules.

00:09:11: I had gone to school got into a good job.

00:09:16: it's like be grateful.

00:09:17: with all of those things i was just like yeah check!

00:09:19: Check!

00:09:19: Check!!

00:09:19: Check!!!

00:09:20: I followed it all here...I'm doing what everyone said irresponsible Good Adult Should Be Doing and I sat on my car going great this is all works.

00:09:31: My parents are proud of me you know?

00:09:34: my, I have friends but there was only one tiny problem.

00:09:38: i'm fucking miserable!

00:09:40: I am like...I am not happy because I am NOT living to my full potential.

00:09:45: I AM NOT HAPPY BECAUSE THERE HAS TO BE MORE THAN

00:09:48: THIS.".

00:09:49: And so I started questioning- I was just like if all of us were trained to be the good girl and ALL OF US WERE TRAINED TO JUST BE LIKE.

00:09:57: JUST FOLLOW THE RULES AND DO THIS AND DO THAT.

00:09:59: AND FOLLow SOCIETY'S EXPECTATION OF WHAT YOU SHOULD BE DOING.

00:10:04: but why am I not happy?

00:10:06: Why is play, joy excitement creativity not injected into my life?

00:10:12: and i began searching for it.

00:10:14: And so I moved to an island...I went backpacking!

00:10:19: I quit my job..and I went

00:10:20: backpacking!!

00:10:21: So all of these things became the catalysts of me searching for more and also me realizing that The Good Girl Conditioning has held.

00:10:33: Hmm.

00:10:35: And I remember that you wrote about this exact situation in the excerpt, like the substrate article you sent me beforehand and... ...I love that scene so much because i think many women can see themselves in these exact situations.

00:10:48: You did things!

00:10:49: When also thinking of my way it was always making a good career having a good CV Like doing all those things going to school or university then getting a job.

00:11:00: It's always been paid less than my husband, for example.

00:11:04: Even though I had a master's degree and he had a bachelor's degree... And i worked more hours per week.

00:11:10: then he did!

00:11:12: It felt always like this classical or traditional hamster wheel more-or less but it was based on the idea that when you check all things people expect me to check they are happy.

00:11:29: Then I can feel this excitement.

00:11:30: And then, I can experience

00:11:32: joy.".

00:11:33: This is a thing that many women experienced in their life and therefore... I love what we're talking today because it needs to be on every single bookshelf!

00:11:46: Another thing from your article about the excerpt of The Book was they were talking about A Rulebook.

00:11:58: nobody actually handed us.

00:11:59: There is no book like a rulebook where you can't just look into it and say, You have to do this!

00:12:06: It feels that would be in our bones by being raised the way we've been being raised.

00:12:14: This is part of your body or identity.

00:12:18: but if we could print these rules which I think applies, or is the same for every single country.

00:12:26: Or not maybe everything but many countries especially western countries in this world are women.

00:12:34: there would be these things and if we were to print it what do you say?

00:12:40: What will be inside?

00:12:42: The biggest rules?

00:12:45: Yeah, but isn't that crazy though?

00:12:47: It's crazy.

00:12:48: That no one handed us these rules and yet every single woman goes Oh yeah I can relate to that.

00:12:54: so don't ask for more play small do everything yourself.

00:12:59: like all of These things are So in my book i've structured them as commandments.

00:13:08: You know, these rules were handed to us and they're not the burning bush commandment style there.

00:13:14: And you know someone didn't just appear in smoke.

00:13:19: They were ingrained in us through culturally and by society, through the quiet glances to what was praised as little girls.

00:13:30: We're praised when we are quiet or praised when you follow the rules.

00:13:32: We praise them if they don't ask questions And so as little girl's just like this is what it means to be accepted.

00:13:39: I do not ask question i sit on my chair.

00:13:44: that has raised this generation of women.

00:13:45: So, this is why we all know these rules and so in my book I dismantle these rules of just like not listening to your body ,not listening to you gut or intuition playing small .

00:13:57: Not actually asking for what you deserve.

00:14:00: All those things are the rules and commandments that have been ingrained into women.

00:14:08: The crazy part were obsessed with being for people to see it, that we are good people.

00:14:15: That we forget.

00:14:17: what matters more is that we're true ourselves and have this creative expression of who we really are versus the inherited shuns or beliefs in all these things.

00:14:31: And when you think about rules like don't ask anymore play safe Be quiet, be the one or like you are all these things.

00:14:42: Yeah what would you say is The One Rule if You Would Need To Decide?

00:14:46: What Would You Say?

00:14:47: Is THE ONE YOU PERSONALLY FOLLOWED THE MOST WHERE?

00:14:50: IT WAS LIKE OKAY I DIDN'T QUESTION IT.

00:14:53: THIS WAS LIKE THE LEADING THING IN

00:14:55: MY LIFE I think.

00:14:57: for me it was definitely people pleasing.

00:15:01: um i Was a massive people pleaser because I didn't want.

00:15:10: It was for me, it was the safety.

00:15:12: I learned that if i said yes to everything... If I was a good girl and didn't cause any discomfort people would just accept me.

00:15:21: because at that time I was looking for the safety..I was looking For People To Accept Who I Was And I was always trying to find it in external sources versus Looking Inwards!

00:15:33: And it wasn't until I started looking inwards did I realize That actually you're never going to find yourself and your worth in other people, it's an inside job.

00:15:47: And so as soon as you start seeing this, as soon

00:15:54: And when we go into the storyline for a campaign, which is more or less to go.

00:15:59: We have inside The Campaign Room.

00:16:01: so I already brought in some ideas with what you sent me up front and i already mentioned it.

00:16:07: but i'm so excited because It's So Good!

00:16:09: Also all things You're saying just proves that its like okay we are onto something here.

00:16:15: Its so good.

00:16:17: What I always do Is looking For The Willen Because Every Good Story Has A Hero and it has a villain.

00:16:25: And, um... It's not always that we need the villain but at the same time its' always fun to look into that direction.

00:16:34: so if you think about like having a villain more or less..it can be something external ..it also could be something internal.

00:16:43: what would u say?

00:16:44: Who benefits from women being good girls?

00:16:47: who is like one who is there in terms of stay with a good girl because then I'm benefiting from

00:16:55: it.

00:16:57: I mean, you know?

00:16:59: It's definitely the patriarchy without necessarily... Yes!

00:17:04: Because no matter how you look at it, the gap between men and women is still so big.

00:17:13: Like you were saying even though you had a master's degree your husband was still paid more?

00:17:18: And I have some crazy statistics in my book where i'm just like if you are a woman in the

00:17:26: U.S.,

00:17:26: You're making eighty cents to a dollar that A man Is Making!

00:17:31: That means If you Have The Exact Same Qualifications!

00:17:34: That's

00:17:35: Crazy!!

00:17:37: We have always been, women always feel like they have to not be too assertive because if you're too asserted in the workplace and people will call you bitchy or people would say oh she's too much.

00:17:49: She is disruptive.

00:17:51: And it has been ingrained that we need to be quiet.

00:17:58: If were emotional men will automatically be like, oh she's too emotional and she can't handle the workplace.

00:18:05: Like all of these things right?

00:18:07: And so there is an element of yes The Villain Is The Patriarchy but at same time it's also society.

00:18:14: It's how we've been raised as a collective.

00:18:20: What do you say?

00:18:21: There are some I'm going with.

00:18:23: All Of This Would You Say An internal part in us women where we're like, okay being the good girl.

00:18:36: Being a people pleaser is also something that protects apart of ourselves or whereas I We benefit from it and some terms even though we don't want it

00:18:48: Absolutely Like.

00:18:50: there's reason why There are so many woman who were obsessed In wanting to be seen as Good because if

00:18:57: they

00:18:58: If everyone around you thinks that you are a good person, you feel accepted.

00:19:04: You feel like oh people love me for it but what they actually love is the version of you That you're putting forward to just make everybody else comfortable.

00:19:14: and so there's part of us who wants To be The Good Girl because its loved It's Accepted.

00:19:20: Everyone's Just Like Oh My Gosh She Is So Helpful And You'd Bend Over Backwards Do Everything For Everyone While You Actually Don't lay your own boundaries and you're not actually doing things for you.

00:19:31: And so there's definitely this inner part of wanting to be accepted, and that's also one of the reasons why it's such a hard kind of like persona to break up with because when I started thinking about this... Well if i'm no longer The Good Girl does That Make Me Bad?

00:19:52: ...and I was really thinking When you break up with the good girl conditioning, it doesn't necessarily make you bad.

00:20:02: The end result is that you are now just free!

00:20:05: You're free to decide who you want be and what your going after or how you want to express yourself...the clothing that you want wear..you no longer play by other people's rules but playing by what makes you happy which fills you with joy excitement freedom.

00:20:23: Yes, yes.

00:20:25: You are talking right now to a recovering people pleaser.

00:20:29: so people pleasing was also my part.

00:20:31: that is the strongest and what helped me break out of this pattern.

00:20:39: If you're a people pleaser, you are manipulating people because the moment you try to please them in order not be harmed or liked and loved it's manipulation.

00:20:50: And this was something that helped me so much to reframe that when I'm good girl i'm bad more-or less like going into other extreme which helps personally with breaking up our pattern.

00:21:08: I ask that question also because with the idea i have for that campaign we can talk to so many different layers and this is something when you think in a book launch, We want to release a book.

00:21:23: This book...I'm sure we will talk about it in ten years still!

00:21:28: It's not like selling masterminds or a group program or Masterclasses designed and created to live more or less forever.

00:21:39: A book can live so much longer than anything else, especially with a topic like that is nothing like this.

00:21:46: how the Instagram algorithm works in twenty-twenty six.

00:21:49: it's a topic of bad is true for life I don't hope for forever But for the next decades, it will be a topic that is so-so top of mind.

00:21:59: And therefore when we think about a campaign around bad I would always work in different layers because talking about the patriarchy society and then also what if you are combining all these things gives us the possibility to tell so many different stories on so many levels that this campaign can live forever, more or less.

00:22:28: So I'm excited to share with you what i have in mind.

00:22:32: do you want know?

00:22:36: Yes!

00:22:38: We were talking about rules.

00:22:40: we were talking that it feels wrong to net people please, but if he is wrong to not do the things you've done for decades because its so deep into your bones.

00:22:54: and when we think about rules.

00:22:55: When I'm thinking of how dare you?

00:22:59: When are you think about judgements?

00:23:02: I was thinking why not try out a good girl.

00:23:07: We go in the courtroom For example, you Anna or we have like the third person where it's like she is.

00:23:19: But this is a trial because she stopped being The good girl.

00:23:24: so they are charges Like She's wanting too much Or saying no without explanation?

00:23:31: She just says No for she's disappointing people.

00:23:35: or she changed her mind Or she was difficult.

00:23:39: She was bossy, too loud!

00:23:41: She chose herself and refused to shrink.

00:23:44: She broke rules inside a good girl's rule

00:23:47: book.".

00:23:48: And then we would have this scene in visuals... It can be a trailer or short film.

00:23:55: it could be an entire campaign, the visual world, conversion rate….

00:24:00: This is like the baseline idea.

00:24:02: for now.

00:24:03: We'd have that trial Exhibit A, for example which is the good girl rule book.

00:24:10: So we would have like this evidence that she broke all these things and there will be a physical rulebook with rules number seven don't make a scene guilty of it or rule number fourteen should be grateful to what you had.

00:24:27: so do not want more.

00:24:29: they could always be in cases where different women who break different rules and are in front or are in the courtroom.

00:24:38: And then it would be nuts because when we aren't at the court room, usually what want to do like... We don't want to be guilty so we don't wanna go to jail!

00:24:50: We don' t have this situation where okay you're guilty but we know that.

00:24:55: But with this campaign we'd want exactly that.

00:25:00: so than create a campaign around where this entire trial, the result of this trial is she did break the rules.

00:25:12: She did become difficult!

00:25:13: She did disappoint people...she did want more and she's done apologizing for it.

00:25:21: so when there's a verdict- she's guilty then it's not like.

00:25:25: oh no what am I saying?

00:25:27: Yes in person i don't want that but it's like this big party.

00:25:30: okay I'm guilty.

00:25:33: So that bear is like, because it feels wrong when we're doing that one you breaking out of the rules?

00:25:39: It feels wrong in first place and it feels run to be sentenced In a way off Like you have to go to jail.

00:25:51: so which with switching that suddenly what is supposed To feel bad Suddenly feels good.

00:25:59: And therefore, the things that feel good are allowed to feel or become something that feels good.

00:26:06: Before I go into more ideas because it's getting better... ...I just want love to hear what is on your

00:26:12: mind!

00:26:16: a different rule that they're breaking.

00:26:29: I love it, such fun concept!

00:26:33: Yeah and i'm going deep into brand shows right now.

00:26:36: so this is the thing...I know we'll be becoming The Thing until end of this year.

00:26:42: So people will start doing Brand Shows.

00:26:44: with the new Instagram feature With the Serious Feature.

00:26:47: People want to watch episodic content.

00:26:50: then It's not only about creating a signature series where its like okay hundred days where I do this, when you're doing something that's never done before.

00:26:59: Which is also fun to watch but... I think Netflix style entertainment style was like okay.

00:27:06: i want to follow these things and know what comes next.

00:27:09: And we could do with the trial There even a better idea how can bring in an episodic serious thing into This campaign around book.

00:27:23: Because what I think is something that will move so many women towards the book, it's the feeling of she's right.

00:27:37: It doesn't make sense when

00:27:39: you're here!

00:27:39: What am i doing?

00:27:42: So these things where we are like in a day-to-day situation Where we think its normal to do that and then were getting called out It's not that you're doing bad or it's not healthy.

00:27:54: That we are doing back for reconsider why?

00:27:57: You were doing that.

00:27:58: so there could be a situation where you see a woman sitting in the restaurant and She-you See her ordering, you see she wants though the soy matcha ice soy Matcha And she gets a hot matcha with coconut milk.

00:28:16: and then you see her talking to her husband For example, and he is asking her Didn't you order it iced?

00:28:24: And isn't that the wrong

00:28:25: milk?".

00:28:26: Then she's like,

00:28:27: yeah.

00:28:28: Yeah but its okay I don't want them to throw away and make a scene.

00:28:35: so we would have these situations where people are like mm-hmm That is

00:28:41: me!

00:28:42: I'm guilty.

00:28:43: So again We have connection with trial.

00:28:47: I am guilty for this.

00:28:50: That would be like the first part of each episode inside this show, Inside The Series.

00:28:55: And then we will have a second part because what I also bring into the campaign and i think you see it in my face!

00:29:01: I'm so excited for one!

00:29:03: We're happy that's so good is that we'll get the Good Girl Rehabilitation.

00:29:08: So let me find the rehabilitation and go there... I need to gather it out of these things, and i need two.

00:29:18: go through step one.

00:29:19: Two three four like we have less than One.

00:29:22: how?

00:29:22: To say no without writing a paragraph afterwards?

00:29:25: Lesson two How to state a preference Without conducting a group survey?

00:29:29: first lesson free how to disappoint someone And survive less than for twenty-four hours without an unnecessary Apology?

00:29:35: less on five hard to stop saying I don't mind when you very fucking much mind.

00:29:41: so That would be like the rehabilitation that could run on this side.

00:29:47: I imagine they're a style of dead serious, nineteen-eighties corporate training aesthetic where it's you have people sitting there and you'd have to watch them.

00:30:01: so these things come together.

00:30:05: So we had restaurant situations the lesson one, less than two.

00:30:13: Okay I'm watching this and it's like deadly serious okay?

00:30:18: And then we would have the series where you see a restaurant scene... ...and then an interview style which looks more or less like a therapy session.

00:30:29: when someone asks the woman why did she do that?

00:30:34: She is talking about it just for ten to twenty seconds.

00:30:38: so each episode could be something I would say, thirty-forty five seconds so that we still have social media attention.

00:30:46: But then it will be like okay i'm getting caught because yeah guilty...I know myself this wouldn't be me in the exact situation.

00:30:54: and then We go into re here into the rehabilitation In this conversation between a therapist And The Women?

00:31:02: Then It's Like Yeah!

00:31:04: I realized it doesn't make sense at all like the Dead Series, Nineteen Eighties Corporate Style Training so that they would realize ah this is part of this program and then it all comes together.

00:31:20: So I was... It's just more ideas are coming together.

00:31:24: They can live simultaneously but this what i meant when saying This Book Is Meant To Live For Years.

00:31:33: These are things that can come in like all the time.

00:31:36: So I would choose one for launch itself, and then I will just compound momentum over it or run over again because there's so many more things you could do which is... You could come up with good girl tickets where people get a ticket when they use something like an A Good Girl style.

00:31:56: They already told them they're an ex-good girl but then you're ticketing them back into old patterns or you could have like inside the book i don't know how do that, which is the actual rulebook so that they get the rule book as an inlay inside of a book.

00:32:24: And then you could have something, I'm just thinking right now... You can do some thing where there's like this ritual inside your book or it also would be an inlaid?

00:32:34: Where its like.

00:32:34: okay!

00:32:35: This if you're burning the rulebook ceremony and thanyoucouldhaveaplaylist which they can listen to while doing it.

00:32:51: And then you could also do in there something like a, They Can Win A Prize when they post the story While Doing This and tag you so that You Can Spread It.

00:33:03: So I Would Do Things Where Its Like Okay i'm Gildy!

00:33:07: I'm Breaking Out Of The Rules I'm Burning The Rule Book where its like.

00:33:10: okay we're on To Something Here.

00:33:13: and where it's Like Okay We Are Part of These Big Movements of the ex-good girls?

00:33:21: Wait, I am obsessed with the idea of having like a part in the book that they cut out and burn.

00:33:30: And actually it can create very viral social element.

00:33:35: because if they're like tagging people, that's so genius.

00:33:40: I love it!

00:33:41: Because how i've written the rules instead of chapters is like commandment one and then in the end here's your new commandment And at this point all you have to do right now

00:34:04: Yes.

00:34:05: Oh, I love it and you can't make so much with that because You have like this action piece.

00:34:10: they take action.

00:34:12: Yeah, yeah Okay?

00:34:20: That's genius.

00:34:22: And also i think i'm not sure about that but i think you did some merge things Also With the ex-good girl right.

00:34:30: So the prices that they can win when they tech.

00:34:33: you would be like this spreading effect all over.

00:34:39: A hundred percent because of the merch I've designed and launching soon.

00:34:44: it's really fun, allergic to small talk or too much to be tamed.

00:34:52: All these fun shirts so definitely.

00:34:56: And what do we do?

00:34:57: Yeah,

00:34:59: I would design one thing.

00:35:01: It can be a cup it can be t-shirt that they only get through the burning way so its not sold!

00:35:09: Its' the ONLY WAY to GET IT!

00:35:11: So they feel like special inner circle where i have it!

00:35:16: I love THAT IDEA!

00:35:19: That's

00:35:20: SO good!

00:35:25: What is great about this is is I really see the social element and as you know, i have a huge delusional goal of getting this book into the hands of a million women.

00:35:40: And having the social element is going to be a part of that.

00:35:47: Having people, it's like creating this effect and that's why I have X Good Girls Club.

00:35:52: That' s Like The Movement You know?

00:35:54: I see people with Merch X-Good Girls club.

00:35:57: If you saw wearing a shirt in an X-good girls club what was that?

00:36:02: It has that viral effect.

00:36:04: so i love that idea Especially if your can only get this merch if u do x. So great jeez.

00:36:12: And also with the.

00:36:13: I want to have a million women read this book, i would do that publicly like in terms of telling people all the time.

00:36:24: our goal is not my goal.

00:36:27: Our goal is To get these books In the hands Of a million Women and I need you for That.

00:36:33: This Is What You Can Do.

00:36:34: Yeah

00:36:35: Like we all mentioned together here that more men go into The good girl rehab that more women burn this rule book, That More Women Join the Ex-Good Girls Club.

00:36:49: And it feels like its many ideas at once and is... At the same time It comes together when you do in a right way.

00:37:00: This exactly what we quote unquote need for great book launch.

00:37:04: We have these different levels which unfold Time after time.

00:37:10: Yeah, it's so interesting because you know how I'm whenever things happen.

00:37:17: I always have this like level of curiosity and just like why does happened?

00:37:22: This way?

00:37:23: And So the through line Of The Book came together Because i was chatting to this one person and we were doing Like a content shoot in the Through Line of Just like oh I need To write this is like the good girl Commandments And then us having this conversation is just like, oh I need to have them actually burn the freaking rulebook.

00:37:48: and i need to leave that in so...I love it!

00:37:50: I call these The God Moments.

00:37:53: Love It So Much!

00:37:54: I love it so

00:37:55: much!!

00:37:55: And I even more ideas but for the campaign room right now which are on this frame its such a great through line.

00:38:03: thats already there And I also imagine that there were many women listening right now who are in a state of, okay.

00:38:12: She just said she just wrote it or she's just finished writing but i would like to read and write.

00:38:19: no so if the woman or the women listening Right Now we're Like.

00:38:23: I Need To Get My Hand On This Book ASAP.

00:38:27: What's the best way to get in touch with you?

00:38:30: Maybe there is a waitlist.

00:38:36: Yes.

00:38:37: The best way would be to join my sub-stack, so look for X Good Girls Club sub stack and this is where I will be releasing the first news of the book when it's launching.

00:38:50: Subscribers get a special discount to the merch store that i'm also releasing!

00:38:56: And there are lots good things.

00:38:58: but you can connect with me on Instagram at HeyAnnaRogers.

00:39:06: You know, the thing like the reels to content.

00:39:10: Like all of these things but on my sub-stack this is where I am very real Very raw and honest And Sub-Stack Is Where The Ninety Percent Of Things That Don't Make It On Instagram Lens

00:39:23: Amazing.

00:39:23: We've Definitely Put The Link To Your Instagram In Austria's House Tag Into The Show Now And I love this book so, so much.

00:39:32: The idea behind the story behind what it can become with this campaign and i'm so excited to see it come to life!

00:39:40: Thank you so much for joining me in the campaign room today.

00:39:44: thank you so Much.

00:39:45: that was incredible.

00:39:46: i'm obsessed with your ideas.