Why most sales damage your brand — And how to use them to fill High-Ticket Offers
Sales can either weaken your brand — or turn it into a magnet for high-ticket buyers.
In this episode, Ramona breaks down why most sales (Black Friday, birthday sales, random discounts) quietly damage brand authority — and how to design sales that actually strengthen your positioning and fill your highest-level offers.
This isn’t about running sales to chase cash, dopamine hits, or short-term momentum.
It’s about using sales strategically — as a long-term move that builds desire, loyalty, and anticipation for what’s next.
Inside the episode, you’ll learn:
- Why running sales “just to make money” always backfires
- The...