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**The Campaign Room** is where creative direction happens in real time.

This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process.

Each episode is a working session.

You’ll hear how Ramona:

- Spots the leverage others miss
- Turns raw ideas into cultural moments
- Connects identity, strategy and expression into one coherent direction
- Builds campaigns that don’t need convincing - they *command*

This is creative direction as it actually looks when it’s done with conviction.

If you...

**The Campaign Room** is where creative direction happens in real time.

This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process.

Each episode is a working session.

You’ll hear how Ramona:

- Spots the leverage others miss
- Turns raw ideas into cultural moments
- Connects identity, strategy and expression into one coherent direction
- Builds campaigns that don’t need convincing - they *command*

This is creative direction as it actually looks when it’s done with conviction.

If you...

You had a big month.
The numbers looked great. The money came in.
And still — your body already knew you’d have to recreate it.

In this episode, Ramona breaks down why most high cash months don’t create safety — and why businesses built on hype, traditional launches, and adrenaline will always keep you on edge.

Because big months driven by events, attention spikes, and pressure feel good…
but they never feel stable.

Inside this episode, you’ll learn:

- Why hype-driven income keeps your nervous system on high alert

- The hidden cost of relying on traditional launches, events, and...

The more you explain your business, your wins, and your offers — the weaker your brand becomes.

In this episode, Ramona exposes the subtle habits most high-achieving women don’t even realize they have: over-explaining success, softening statements, apologizing for selling, and managing the audience’s reaction before it even happens.

What looks like transparency, responsibility, or “good messaging” is often the exact thing teaching your audience to doubt you.

Inside this episode, you’ll learn:

- Why explaining your wins actually kills authority

- How disclaimers quietly repel premium clients

- Why “I’m not saying this to brag, but…” weakens your positioning...

Sales can either weaken your brand — or turn it into a magnet for high-ticket buyers.

In this episode, Ramona breaks down why most sales (Black Friday, birthday sales, random discounts) quietly damage brand authority — and how to design sales that actually strengthen your positioning and fill your highest-level offers.

This isn’t about running sales to chase cash, dopamine hits, or short-term momentum.
It’s about using sales strategically — as a long-term move that builds desire, loyalty, and anticipation for what’s next.

Inside the episode, you’ll learn:

- Why running sales “just to make money” always backfires

- The...

Most brands chase attention.
That’s exactly why they never create loyalty.

In this episode, Ramona breaks down the critical difference between attention and obsession — and why building a business on visibility alone will always cap your growth, revenue, and energy.

Because if attention were enough, every viral brand would be legendary.
Every high-reach account would have high-ticket buyers lining up.
And you already know that’s not the case.

You’ll learn:

- Why attention has to be rebuilt every single day

- Why obsession is what makes people stay — even when you’re offline

- How businesses built on attention...

Everyone wants to be iconic.
Very few are willing to make the decisions that actually get them there.

In this episode, Ramona breaks down why most brands will never reach iconic status — not because they lack talent, strategy, or consistency, but because they keep choosing safety over memorability.

This is not a conversation about better content, smarter hooks, or sharper messaging.
It’s about presence. Conviction. And the uncomfortable decisions that separate brands people scroll past from brands people remember.

You’ll hear why:

Thinking inside your industry is the fastest way to blend in

Borrowing from other industries is how...

In this episode, Ramona opens up for the first time about her radical switch from the German market to the English-speaking world.

Why did she make this decision — and how did the live event Aiming High Live transform everything?

What opportunities actually exist in the global online space?
How can cult-like productions elevate your launches beyond anything you’ve done before?
And why is the fame-factor no longer a buzzword but a non-negotiable for your next signature launch?

If you’re ready to position your brand globally - to create campaigns so iconic they turn high-level women into loyal, repeat buyers...

In der heutigen Folge habe ich Business Mentorin und Human Design Expertin Alexandra Renggli zu Gast.

Alexandra Renggli ist Business-Mentorin für Generatorinnen & MGs, die kein Bock mehr auf 0815 haben. Sie steht für Erfolg mit Energie, Strategie und Hell-Yes-Power – ganz ohne Druck, Hustle oder Schablone.

Mit ihrer klaren, aktivierenden Art zeigt sie Frauen, wie sie ihr Business aufbauen, das sie elektrisiert, Wunschkundinnen anzieht und sich endlich richtig anfühlt. Als Expertin für Human Design x Business bringt Alex Frauen raus aus dem Overthinking, rein in die klare Umsetzung und magnetisches Wachstum.

Sie glaubt daran, dass echtes Business nicht im...